Approximately 86 percent of all B2C (business to consumer/customer) marketers use content marketing to gain new traffic. With B2C SEO, the goal is to create a message that’s attractive to the target customer, which means posting relevant and interesting information.
When creating your content, it’s essential to remember that for B2C, the SEO content involves both off-site and on-site efforts. On-site marketing includes your content, titles, and website. Off-site SEO includes any internal links from external websites that point back to your site.
While this is true, you may still wonder about the importance of SEO for your B2C business. If that is the case, learn about these marketing efforts here, why they matter, and how to master the marketing process.
SEO in the B2C Sector
In the B2C SEO realm, the dominance of the internet and online world is clear. It’s estimated that by 2021 that global e-commerce will reach $4.5 trillion. At that time, e-commerce is going to make up 17.5 percent of all retail sales – which is double what it was in 2015.
Combine this with the fact that over 81 percent of people say they research something online before deciding to buy, and it’s clear you have to take the time to invest in SEO efforts for your business to get a part of this massive pie.
The digital world can also impact local businesses in local search results. People who search for information online, and find a local store, are much more likely to visit it in the near future.
Modern buyers view the internet as an important part of their overall shopping experience. Regardless of if they buy online or in person, they use search engines and the internet to find out more about the businesses, products, and services they are looking for.
As a business, you can’t afford to overlook B2B SEO and the overall digital marketplaces’ value to your growth.
1. The Importance of a Local Focus for B2C SEO
If you want to ensure your business stands out to your potential customers, concentrate your SEO efforts on the local market. As mentioned above, mobile searches are on the rise, and this is now the most common method used by people looking for a local business.
You need to ensure your business is close to the top of Google’s search results. One of the best ways to achieve this coveted spot is by claiming your Google My Business listing and add detailed information about who you are and what your business offers. It’s smart to list several products of services in the description section to help widen your audience, too.
Another factor that can help you dominate the local market is to put a priority on requesting reviews for your business. When you claim your Google My Business listing, you can respond to reviews – both the positive and the negative ones.
2. B2C SEO and Product Sales
Selling something online is one of the easiest ways for a business to make money.
To ensure SEO is working for you, optimize all product and category pages on your website. Be sure both users and Google can tell what every page is about by including descriptive metal descriptions, title tags, and unique content.
When you optimize each page, you are telling Google everything it needs to know to ensure your products show up in search results. This ensures more people see the pages that let them make a purchase, which means a reduced opportunity for them to fall through the cracks.
You can also add your products to shopping feeds, such as Google Shopping. This can be done through Google Merchant Center, which gives you step-by-step methods to upload your products to Google’s feed.
After your products are successfully listed, buyers can make a purchase even faster and you have another chance to beat the competition in the search results.
If you want to ensure your contributions to the Google Shopping feed are well-received, you need to focus on posting quality images, competitive prices and have a professional-looking website. All of this can be accomplished by using SEO best processes.
Also, while you can sell something to anyone online, you still need to have a local SEO listing. Bing Places, Google My Business, and others make sure anyone near your area knows that you are the best available online.
3. Collecting Website Data Through Google Analytics
Google is your friend when trying to develop an effective B2C SEO campaign. Many people overlook the benefits offered by Google Analytics, which can track the visitors coming to your site and is easy to use.
After you have established this tool, the data will show you the total number of visitors coming to your site, where they are located, what posts are the most popular, and what marketing tool has worked to drive users to the page.
To use this tool, you must first create a Google Analytics account. You will need to fill out the requested information and then use the information provided. All this can help you improve your SEO efforts and get even better results.
Understanding the Importance of SEO for B2C Businesses
As you can see, if you have a B2C business, you can’t ignore the importance of SEO. Even with B2B businesses, by engaging in these practices, you can drive more traffic to your website, which will result in more sales and more profits.
If you aren’t sure how to get started, or you need help with your B2C SEO campaign, contact us. We can help you achieve your online marketing goals.
Sarah is a content marketing expert at Direction Inc., with experience also in search engine optimization and web design.