9 Greatest Benefits of Content Marketing

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    What if you could make all of your content more dazzling than ever before with very little effort?

    Look, you know the truth: You already have great content. You just need more people to read it! That’s where content marketing comes in.

    Content marketing can help grow your brand and build a base of loyal customers. And that’s just a couple of the benefits of content marketing.

    Want to learn more? Keep reading to discover the nine best benefits of content marketing!

    Content marketing Infographic

    1. Enhanced SEO

    Content marketing Enhanced SEO

    The beating heart of content marketing is search engine optimization. And by focusing more on that marketing, you’ll actually improve your SEO.

    How does this work? Unlike the old days of simply checking for keyword density, Google’s modern algorithms focus on the quality and variety of content on your site.

    More content marketing means creating more content. And this will naturally improve your search rankings while adding even more benefits.

    2. More Referral Traffic

    Content marketing More Referral Traffic

    Much of our content marketing focus refers to things you can add to your own sites. However, don’t ignore the major possibilities offered by guest posting on other credible websites.

    Obviously, guest posting on credible sites helps to build your own credibility in the eyes of your audience (more on this later). And more directly, it helps to drive the amount of referral traffic to your website.

    It really is that simple. The right post on the right site with a large, built-in audience helps you persuade that audience to scope out your own content.

    3. Better Conversion Rate

    Content-marketing-Better Conversion Rate

    Of course, content creators know that traffic is only part of the story. The real key is converting more of your site visitors into sales.

    Fortunately, content marketing is able to promote enhanced conversion in a pretty big way. The reason behind this is as simple as it is time-tested: creative and frequent marketing towards an audience helps to drive conversion.

    Now, “creative” and “frequent” are the keywords here. A good content marketing strategy takes a lot of time and effort, but it pays off in the end via more conversions than ever before.

    4. More Leads

    Content-marketing-More Leads

    Another trick when it comes to content marketing is crafting relevant content. After all, countless new articles on your sites mean very little to customers who cannot see why those articles are important.

    However, there are major benefits to creating relevant content that showcases your products and answers to consumer concerns. And one of those benefits is having more leads.

    This is really just human nature. Nowadays, audiences don’t want to visit a new restaurant without researching it online. They certainly won’t want to try a new product without first seeing what it’s all about!

    Providing this information freely establishes trust with your customers while also demonstrating your products in a practical way. This helps generate leads in a powerful way.

    5. Higher Organic Rankings

    Content marketing Higher Domain Authority

    Jumping your site higher in Google’s organic search results should be a major goal. And one of the best ways to do that is to establish higher authority. There are many ways to measure this – the most commonly used term is “Domain Authority“.

    AHREFS also has its own system to determine this; URL Rating and Domain Rating.

    In the world of Google algorithms, this is nice and simple: the more traffic a site gets from external sources, the higher its perceived authority. And when Google believes a site is a trusted source of info, it will feature more prominently in any search.

    Creating more content means creating more page views. And over time, you can steadily climb higher and higher in the rankings!

    6. Better Brand Awareness

    Content marketing Better Brand Awareness

    Focusing on content marketing is one of the best ways to build brand awareness. And when this is done right, your customers will become your best ways to advertise your site!

    As we said earlier, creating good content means focusing on providing customers with what they can use and benefit from. This creates loyalty and makes them likelier to pass your information along to their friends.

    And because word of mouth remains the most powerful form of advertisement, these loyal customers will help drive more and more traffic to your site.

    It’s a nice and simple formula: treat your customers right, and they’ll return the favor via brand awareness and word of mouth!

    7. Stronger Social Following

    Content marketing Stronger Social Following

    Like it or not, social media is here to stay. And it has quickly become one of the most powerful ways to advertise your product and build your brand.

    Any good content marketing strategy will include ample use of social media. This will help boost your number of followers, and they will help create more followers.

    This goes back to the idea of your content being relevant and useful to your customers. Those you help will share with others, helping your company grow exponentially.

    8. Better Customer Relationships

    Content marketing Better Customer Relationships

    We’ve talked a lot about gaining and converting additional customers. But there is one more secret ingredient to building your brand: improving customer relationships.

    Better content marketing is the key to better customer relationships. And this is all due to an enhanced feeling of loyalty from customers towards your company.

    By regularly providing relevant and useful info to customers, you create a reputation for being trustworthy and reliable. Customers will then rely on your services more and more and feel like they have a tighter relationship with your company.

    9. Long-Term Value

    Content marketing Long Term Value

    One of the final benefits of content marketing is nice and simple. It gives your customers a good reason for sticking around longer on your site!

    Most customers come to a site and quickly scan for useful information. If they don’t find it, they leave quickly, creating an annoyingly-high bounce rate.

    However, when you have enough good content, your customers shift gears. When they realize that you have article after article of useful content, they’ll want to bookmark your site and return for longer and longer sessions!

    Benefits of Content Marketing: The Bottom Line

    You now know the many benefits of content marketing. But do you know who can help you provide the most amazing content?

    At Direction, Inc., we are devoted to helping businesses grow a bit bigger each day. Whether you need a better web design, enhanced SEO, or top-notch content, simply contact us today!

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.