Is there power in hiring a digital agency for your online marketing?
If so, how can you utilize it? We’re here today to tackle these questions.
So, sit back as you read up on how the benefits of hiring a digital agency can actually enhance your marketing strategies and contribute to more opportunity for you and your team!
When you ask small businesses about hiring outside of their company, 78% say that it provides them a significant advantage over their competitors.
Outsourcing work to the right company opens up greater opportunities to save on operations, while increasing quality, and quantity of work.
Who is great for this? Digital Marketing agencies are! Their technological blitzes of production make them a crucial tool to add to your marketing kit.
Now, We could spend hours listing the benefits of outsourced work. But, instead, we’re going to break down the biggest impacts of having an experienced search marketing company on your side.
Let’s go beyond basic outsourced work and shoot for large-scale marketing and branding campaigns. Not there yet? Don’t worry- you’re about to be.
You can have an army of dedicated workers without the associated overhead and payroll costs that come with them. This is the power of outsourcing.
Staffing’s Artificial Limitations
Rumor has it that every small businessman has run into the logistical barrier of staffing. Juggling schedules and micromanaging positions become a drag to your creativity flow.
You should be planning for the next big move, not encumbered by managing people.
Even with staffing managers helping you, it’s not like you can take a hands-off attitude. This is your business- your brainchild!
But if you outsource, you apply a preventative method to internal conflicts. It’s like a pill to prevent bogging down of production.
Think about it this way, outsourcing your marketing to a veteran team allows you to grow while you work on the business instead of in it.
All the sudden this magic remedy increases revenue while keeping costs low. That’s the way to go!
Once you have outsourced, you get a fresh take on your company’s ideas. No more “writer’s block” that leads to the hallowed death of productivity and creativity!
Outsourcing your marketing campaign means you have experienced, skilled writers, and maybe even a special one you call for certain projects- excited to tackle!
Open your eyes to new ventures and goals- diversify.
It may sound wild right now but you heard it here- Go global! You now have access to international experts who know how to navigate different cultures.
If you want to expand your reach anywhere, you need a marketing agency who will offer new perspectives and ideas.
All of this comes from experience working with different clients. And all of this is possible with technology.
Calculated moves and creative approaches can work in harmony. You don’t need to sacrifice style or take unnecessary risks to stay relevant. A good marketing agency will have insight that only comes from years of experience.
Taste-makers, gurus, and Google ninjas all have powerful outsourced marketers right behind them, advising and directing their moves. Now that’s what we call teamwork!
The Cost of Outsourced Work
The cost of running a small business is something to talk about alone. Seriously, small business costs are often higher than established businesses, that’s ridiculous.
Why does it happen? Lack of access to capital, manufacturing rates, and inexperience, payroll costs making up a huge part of expenses and the list goes on and on.
In-house marketing can work for bigger businesses, but the pros don’t outweigh the cons. Outsourcing marketing dramatically cuts the costs of acquiring, training, and paying people. Oftentimes, you are only paying marketers to work one or two days out of the week. No need to hire someone full time- woohoo!
Outsourced marketers charge you on an as-needed basis. Create and run a campaign for as long as you need. Invest as much as you want into a project to test the market, then your hands off.
Trust us there won’t be any tears, as-needed is their livelihood and they are good at what they do for a reason.
You can’t control any of these marketing variables if you are paying staff salaries. Then, you still need to factor in other hidden costs, such as PTO, sick days, and health insurance.
Remote staff may seem like a decent compromise, but then you have less oversight over what your employees do.
The key here is to diversify- see what works best without any consequences. (Is there an EASY button somewhere around here?)
Multiply and Grow
Experienced marketing specialists have taken the time to invest all of their energy into new methods of enhancing existing systems.
Any reasonable person would agree they are the most aware of trends and technology. With industry associations like these, it’s easy to see how fast digital brands grow, and how fast yours can as well!
Outsourcing is necessary to avoid tunnel vision or too much micromanagement. This counter-productive habit is what kills momentum and loses opportunities.
Outsourcing has arrived to encourage new thoughts and growing better systems that are not blurred by the organization itself.
With the correct data and access, your outsourced marketers can design, create and execute on the basis of new trends and analytics.
Have a little faith, do your research on different marketers and watch as they deliver on their promises.
The best ideas are born from the brainstorm.
Having an outside marketing team there to pitch ideas and offer a second opinion is invaluable. They can provide feedback on SEO trends, keyword research, and more.
Outside the technical aspect of marketing, you’ll get more life experience to pull from and to brainstorm with. This makes it much easier to disseminate information from news and social media topics, with what’s actually going on in marketing trends.
Having first-hand knowledge from a professional digital agency allows your business to quickly adapt and expand your brand’s reach.
Improve Your Foundation
When planning big moves as a small business, you need to have a good foundation. You can’t simply replicate what other businesses are doing until you know where you stand.
Make sure you have a good grip on your industry and don’t forget to add your very own, unique twist to the playing field.
An experienced marketing agency can improve your Return on Investment before moving onto the next step, putting your creative dreams and innovations in front of the right audience.
This way, you don’t take any unnecessary risks or mitigate any losses. If something doesn’t work, you have security to fall back on.
Tool Kits and Campaigns
Many digital marketing campaigns focus on one or two strategies. Very few utilize all digital marketing tools in a cohesive campaign.
Social media marketing and email marketing are powerful on their own, but you can boost both with a PPC campaign.
However, Juggling email lists, social media accounts, and PPC campaigns are not that realistic without a large in-house team.
Content quality will suffer because no one is an expert at all digital marketing tools. Outsourcing opens up the door for optimizing content, demographics, and coordinated actions.
You can create entire campaigns with freelance work while hitting the deadline right on time.
Compromises aren’t necessary when you hire an expert for each individual component of your marketing campaign.
When you find a winning formula for your marketing strategy, you can automate it and save even more. Thus a cohesive campaign will play out harmoniously creating a symphony of dominate.
Know what to Expect
You may think that outsourcing all your marketing needs is a recipe for communication problems.
That’s why it is important to do your research and know what to expect. Check out the reviews on freelancers and marketing agencies, talk with the other companies they have worked with before, and ask a million questions.
Okay, maybe not a million, but here are five major questions you should ask, and a marketing agency should be able to answer:
- How soon can I see my results?
- What is the difference between PPC and SEO?
- How do you conduct your services?
- What strategies do you use?
- What is your process for reporting?
Make sure your marketing agency can answer all of the questions above, and talk you through it with you, if they can’t a red flag should be waved high in the sky.
With experienced marketing agencies, you won’t need to explain why you need x, y, or z to happen to succeed. They know that you need results and not empty promises. In marketing, there are no excuses, only results.
Brand building is an ongoing process that requires a dedicated team to run smart, effective digital campaigns. Just because you can’t do it yourself, does not mean it is impossible!
Get ready to expand.
Evolving with Technology
As we mentioned earlier, it’s impossible for one person to become an expert in all marketing strategies.
It’s even impossible for a marketing team to do their job without technology. Good thing they are up to keep with all the ever-evolving changes.
But let’s be honest you run your own business and you can’t keep up with that pace/
there are not enough hours in the day to learn how to use all the software tools used by marketers and the way they are constantly changing as technology advances.
Artificial Intelligence (AI), Big Data, the Internet of Things (IoT) and many more breakthroughs in recent years are shaping how people interact.
Getting these things to seamlessly work with marketing strategies requires a lot of specialized skills and knowledge.
IT departments require a much broader understanding than they did a decade ago.
Marketers must find a way to tap into all channels of communication opened up by technology and evolve with how we interact with customers.
Understanding of new marketing tech is important in so many aspects from privacy to stay relevant with the times give your customers what they expect- nothing less than the best.
Balance the personalization of the customer experience by accessing technological trends through an experienced marketing team- it’s a surefire way to get to the top!
If the majority of your competition is outsourcing labor and skilled jobs, how will you compete?
When the market shifts in your industry, can you quickly adapt?
How will you adjust to the ever-evolving changes?
These are the questions you need to ask yourself if you haven’t tried outsourcing. All companies will go through ebbs and flows of market trends.
When everything is handled under one roof, everyone gets affected the same way from outside pressures.
Outsourced marketing agencies have the advantage of examining everything from an outside perspective. They can give you the best advice based on global trends.
Think of your marketing agency as a best friend that remains consistent from the beginning to the end of each project.
Revolutionize Your Branding
Start a new chapter at your company, it’s time to tag outside the ring. Bring to the table some fresh marketing talent, it is the best thing you can do to overcome adversity and thrive.
Outsourcing marketing and advertising will allow you to highlight your products or services in a new light.
Now strap in and get ready for a rollercoaster ride into the future and let your marketing team handle the hills and twirls as your business soars into the sky.
At Direction Inc, we take companies from average success to dominating their corner of the market.
It all starts with you, your idea, your brainchild, your company. Then we take your business and expand reach on all platforms, optimize SEO and advertising while demonstrating value to the customer.
Contact us today to learn more about how your business can start heading to the top of the search results.
Sarah is a content marketing expert at Direction Inc., with experience also in search engine optimization and web design.