It’s 2019. If you manage any kind of website property, chances are that you created it to provide a service or information for your viewers.
Now, you’re searching because you want to understand what techniques will help or hurt you in the search engine rankings.
Millions of people are searching on the web every day for different topics and answers to their questions (3.5 billion searches per day on Google!). If you’d like to transform your website into a profit-generating machine, be the source of your consumers’ answers.
You need to optimize your website pages so search engines can quickly recognize your site and recommend it to other end users through organic rankings.
You’ve heard blogging helps, right?
So, Does blogging help SEO and result in higher organic rankings?
And, How does content affect the way the internet relates to your brand?
Like every question about SEO, the answer is that blogging may or may not help your SEO efforts. It depends on so many factors. Blogging is such a diverse activity that you can’t make any blanket statements about its effect on SEO.
But overall, blogging done properly can certainly help your SEO efforts!
Keep reading to find out everything you need to know about the relationship between writing blog posts, page copy, and your search rankings.
What’s a blog?
A “blog” is a website or portion of a website that publishes information about a specific topic, or range of topics relative to a particular industry. The key word here is relative.
Blogs are a way that many humans beings express their interest in something or ideas/thoughts about things. Search engines are trying to increase the quality of their search results. They often look to blogs to understand what interests people and what blogs are truly providing great, reliable information consistently.
Google, Bing!, Yahoo!, or just about any other search engine is looking to provide their end users with blogs and websites that can answer specific questions related to whatever industry an end user’s question fall under.
There are blogs on just about every subject that the human mind can imagine. If you have a question, you can be certain that there is a blog or two about it.
Search Engine Crawling
Search engines are capable of “crawling” your website, meaning they’re able to quickly read, analyze, and digest the content of your website pages.
After crawling your website, the search engine will index your pages and place them in the most relevant spot, based on a variety of factors, on one of the search engine results pages (SERPs).
The way that search engines “recommend” your site is by ranking the site, meaning the search engine will place your site or blog on the very first pages of the SERP, ensuring the most exposure to your site so that the user searching finds the best result based on their
Think about the last time you asked a search engine a question. Like most people, you likely found your answer by clicking on a website link located on the very first page of the search results page.
If your website or blog happens to be on the first page, better yet, the very first result on the result page, give yourself a pat on the back. This means that the search engines values your site as a reliable answer to people’s questions.
It’s a long way to the top (#1 spot on the results page) but with persistence and strategy, you can become heavily favored by search engines. A great way to provide a tailored answer to end users and get search engines to like your website is by writing blogs!
How Do I Get Search Engines To Like My Blog?
Strategic Keyword Implementation
A big thing that sites like Google and Bing look for are keywords in the content of the blog. These keywords need to be related to whatever the end user is searching for! Are you ensuring that your blog content contains relevant keywords? If not, it’s time to perform some keyword research!
Let’s say, for example, you own a cake baking business website and a user is searching “how to bake a cake”. You want to double-check that the content in your blog contains specific keywords related to cakes or baking.
Keywords such as “baking”, “batter”, “cake mix”, “oven”, “flour”, etc. are great keywords to implement in your website blogs to show Google or other search engines that your website is a good source for cake baking information.
The search engine’s A.I. would go through and analyze your blog post and notice these specific keywords mentioned above. If the keywords are mentioned strategically, your chances of getting the search engine to favor your page are significantly boosted.
Before the advancements in technology and algorithms, bloggers would perform what’s called “keyword stuffing” or “padding”, in which the writer would simply repeat a specific keyword as many times as possible within a blog, even if it didn’t entirely make sense to.
Today, however, search engines have gotten much better and can instantly recognize if you are trying to cheat the algorithm. So keyword strategy is important here. It’s not just about the
Naturally Acquiring Quality Links
Another factor that search engines consider heavily for site rankings and SEO purposes are the number, relevancy and the quality of the links that point to your content.
One of the main ways that search engines can figure out where “authority” lies in a subject, is with inbound and outbound linking. If there is a fruit “authority” site, and blog articles point back to your business blog, the search engines will rank your business blog higher than if they didn’t have those links.
It’s not just the number of links, it is the quality of links that are also important. If you have thousands of links from low ranked sites, that won’t do anything. But a few good links from high-quality authority blogs can really make a difference in your SEO ranking.
That being said, a link back to your site is only as good as the quality of the site that it’s coming from. If a site is ranked as an authority by the search engine, then a link will have a real positive impact on your site’s ranking.
For any type of blog, no matter the industry, you should try to incorporate both inbound and outbound links.
Outbound links are hyperlinks in your blog leading to other website pages. Whatever page you link to should stay consistent with the topic that your own blog is talking about. So, going back to our hypothetical cake baking blog, you want to make sure you link to other sites that are at least related to cakes or baking.
Inbound links, commonly referred to as backlinks, are a little more difficult to incorporate but are worth the efforts to acquire.
Inbound links are links that link back to your own page or blog. If you are able to get a backlink from a site that is recognized as an “authority” in their industry, the search engine will see this as that referring domain vouching for your page or website.
So, much like outbound links, you should be specific and careful to which sites you want inbound links from.
Acquiring an inbound link from a web domain ending in .org, .gov, .edu, are more likely to add some power behind your page’s SEO since search engine’s trust these domains and the information on them more than other common domains.
Whether it’s inbound or outbound, the name of the game is quality over quantity.
Sure, having tons of backlinks linking back to your blog is a great way to boost your page’s SEO, but if the majority of those links are highly irrelevant to what the blog is talking about, the search engine will be smart enough to acknowledge this which can lead a lower ranking.
The Rise of the Blogosphere
In 1999, it is estimated there were less than 100 “blogs” available on the internet. Pyra Labs created a platform called “blogger” at that time, and soon it was off to the races. In 2018, there are an estimated 200 million active blogs on the internet!
A “blog” is a website or portion of a website that publishes information about a specific topic, or range of topics relative to that industry. There are blogs on just about every subject that the human mind can imagine. If you have a question, you can be certain that there is a blog or two about it.
Blogs range from ideas, how-to guides, FAQ’s, city guides, hobby projects created by people with passing interest to professional grade literature, journalism put out by the very best in those professions and more. There’s no barrier to entry for creating a blog. Anybody can do it!
The Rise of the Search Engine Machine Mind
How is SEO different today than from how it used to be just years ago?
Keyword padding (also known as keyword stuffing) was one of the first SEO techniques ever created. If you were publishing – say a fruit blog – writing the phrase “banana banana banana” over and over again all over your blog would indicate to the search engines your blog was about fruit. You could rise in the rankings just by putting the names of fruit all over your web pages.
This method stopped working about 15 years ago. The failure of the first SEO technique set off a constant escalation between the content creators who make blogs and the search engine bots that are trying to understand them.
One of the main things that sites like Google and Bing are doing, is that they are creating artificial intelligence algorithms in an attempt to understand the written content. These “bots” scan almost every site on the internet and index them for the search results.
Long ago, they started by simply counting keywords, but now the bots can understand what is written in a blog pretty well! Of course, it doesn’t approach human-level understanding, but the Google bot can figure out the general subject matter of a blog. Is this a blog about fishing, or is it a blog about making a cake?
Once the search bots get a general understanding of what a blog is about, they attempt to understand what other people think about it. This gives them a two-way index to determine search results: what is on a blog, and what do other people think about the content.
This combining of trying to understand a site, and figuring out what others think about it, leads the search engines to identify “authority” sites. An authority is a blog that focuses on a particular subject and is respected by other sites on the internet.
Quality Content is King
Understanding all of this now, what are your next steps with content?
Ever since the internet was invented, SEO professionals have tried every technique in the book toimprove their site’s ranking in the SERPs. Every method eventually comes back to the very first method: Create quality content and you will win. Nothing has ever changed this, and it remains the best advice.
This is where blogging can really come on handy in terms of SEO ranking. It’s pretty easy to write a good blog post. The main ingredients are of genuine interest in the subject and genuine hard work and research.
If a person is truly interested in a subject, they are a very good resource for search engines to understand what’s happening in that field. Bloggers usually have their finger on the pulse of the subject they are blogging about. So search engines will look to popular blogs to understand the subject.
This is how blogging can help your ranking. You can point the search engines so that if you want to understand the subject… visit your site! Be the center of the issue.
You should have high-quality blog posts on your site, and you should arrange guest posts on other high-quality sights that link back to yours. By doing this, you’ll give a real signal to the search engines as to what is important and how that relates to your content.
So Yeah, I’d Say Blogging Is Good For SEO
Does blogging help SEO? My answer is that if you have SEO professionals working on blogging, then it’s a definite YES! Search engines look to blogs to define the landscape of the subjects that interest bloggers, and you can exploit this behavior to help your ranking.
Blogs are the way humans teach the search engine crawlers what is important. Get cranking on those blog posts! They can really have an impact on your SEO activities.
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President, Direction Inc.