Building & Expanding Your Brand Through SEO

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    Do potential customers easily recognize your brand? You may run a business that offers fantastic products or services, but people don’t know about you! Having a website isn’t enough.

    You need to be visible to potential customers. But how can you reach these customers?

    Well, businesses are launching websites, but only a few of them achieve their goals. These websites are aimed to help potential customers find your business. However, if your website is lowly ranking on search engine results pages (SERPs), how will target audience find you?

    This is precisely why you need to build your brand by investing in SEO. Learn everything you need to know about building your brand through SEO here.

    Building & Expanding Your Brand Through SEO 1

    How to Use SEO to Build Your Brand

    Not sure exactly how to take advantage of SEO for growing brand awareness? Here are some useful tips for you to check out:

    Building & Expanding Your Brand Through SEO 2

    1. Optimize Your Content For The User

    Unless your brand is a global business, like Nike, most potential customers aren’t searching directly for you. Somewhat, they are typing in service/product related keywords.

    How will you ensure your brand pops up before your competitors when people type in keywords?

    Optimize your content by including verbiage and keywords that your industry uses. Is including the most relevant and traffic driving keywords enough to attract traffic? You need to be conscious of the forms of content your business is producing. Is your target audience more likely to read white papers, articles or blogs? Or are they young people who prefer visual content?

    You need to create the content that is most likely to interest your target audience. This will boost the digital exposure your brand receives.

    Building & Expanding Your Brand Through SEO 3

    2. Link Building Through Local Influencers

    Link earning, or link building describes the process of getting backlinks from other sites that direct customers to your website. While many businesses may fail to appreciate the value of link building, it is an essential factor of a local SEO strategy.

    How do you boost your brand awareness in the local market?

    List your business in your local chambers, local news stations, local business directories, and local social influencers. These sites will send the right signals to the search engine and place your brand at a position that is easy to be found by customers.

    Building & Expanding Your Brand Through SEO 4

    3. Use Local SEO to Dominate the Local Market

    How will you boost your brand’s local performance? You need to be consistent when sharing your name, address and a phone number throughout your website.

    Develop localized content and link your business to local memberships, partnerships, and affiliations. Ensure you embed Google Maps on your website’s contact page.

    Do you know potential customers check reviews left by other customers? If they can’t find any reviews on your website, they will be very reluctant to buy from you. Therefore, you need to list your business on popular local platforms.

    Some of these platforms like Facebook and Google have review functionality. These accounts will help you see what customers say about your business. This knowledge will help you resolve issues and improve your business.

    What Are the Brand Benefits of Investing in SEO?

    There are so many reasons why your business should invest in SEO. These include but are not limited to the following:

    Building & Expanding Your Brand Through SEO 5

    1. Brand Visibility

    How will you compete with other companies in your industry if your brand is not visible?

    Potential customers need to recognize your brand easily. Do you know how the most popular websites on Google have managed to lead the pack in their niche? It’s through investing in online branding.

    By investing in SEO, your company will be able to drive substantial traffic, and with time your brand will become more trusted since it’s recognized.

    When potential customers search for you online, they expect to find your brand on the first page of SERPs. If your brand isn’t on the first page for a targeted keyword, it means you don’t have a shine.

    Building & Expanding Your Brand Through SEO 6

    2. Building Credibility

    When you have a robust online presence, you will be passing a subtle message to your customers. You can use your website to educate and convince potential customers to buy your products. You’re also free to use it to entertain them.

    When a potential customer is looking for a trusted brand in a given industry, they will go directly to Google or any other search engine, and if your brand isn’t ranking highly, be rest assured they will have reservations to buy from you.

    Investing in SEO has helped small brands compete with established businesses.

    Building & Expanding Your Brand Through SEO 7

    3. A Return on Investment That Puts a Smile on Your Face

    Marketing plays a significant role in the success of businesses today. This is why international brands have dedicated huge budgets to boost visibility and attract traffic.

    How will small businesses raise similar capital to compete with these brands? The only hope for them is to build its brand by investing in SEO.

    Digital marketing has made it easier for small businesses to compete with global companies. Some of the SEO techniques are easy to build and implement. For example, video, which is an integral SEO strategy, is easy to produce and cheap to launch.

    The fact that most SEO techniques only require a small budget has made it easier for small brands to compete favorably with bigger businesses.

    Building & Expanding Your Brand Through SEO 8

    4. Increased Volume of Targeted Traffic

    For your business to be recognized, you need to increase your traffic. High traffic doesn’t mean high conversion but at least your brand will start ranking highly, and with time this strategy will lead to high conversion. In essence, it’s impossible to convert without traffic.

    By implementing SEO techniques such as analytics, directory submission web audit, link building, keyword optimization among others, your business will attract relevant traffic, and this will improve sales.

    Building & Expanding Your Brand Through SEO 9

    5. A Better Understanding of Your Ideal Consumer with Google Analytics

    The marketing landscape has changed, and data plays a significant role in determining how you will conduct your marketing.

    For instance, deciding to advertise on social media might look like an excellent idea until you find out through Google Analytics that your target audience doesn’t even bother about social media but rather prefer to read white papers.

    This web analytics service gives your business better consumer insight.

    Building & Expanding Your Brand Through SEO 10

    6. Increase Your Networth

    To many modern customers, high search rankings make your brand credible. Build your brand to bring your business to the front of customers’ minds.

    The critical item to remember is that better ranking starts in the keywords selection stage of your campaign. The ultimate aim is for your business to control its brand awareness. When you get this right, it can immensely boost your worth. When it comes time to sell your business and your brand is seen all over the internet for hundreds and thousands of searches, it gives you a level up to get the amount you want when you sell.

    Want to transform your website into an inbound sales machine?

    Get in touch with us today.

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.