Invest in the Best: Why Building a Website Shouldn’t Be Easy

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    You Can Create Your Own Website – But Should You?

    If you recently purchased a domain for your business’s website you are probably super excited to get your site up and running.

    You’ve seen the ads on Youtube and all over the internet about Wix, Weebly, and Squarespace. Creating a website has never looked easier.

    It’s 2019, so not only is the need for an online space gaining urgency if you are a business owner, but it’s gaining popularity among the average home chef, workout maniac, musician, and anyone else you can think of.

    Commercial Websites are More Important Than Ever!

    Maintaining an online presence is important, and popular, but you are not the average hobbyist. You are a business owner, and your online presence should be in pristine condition.

    So you create a website using a platform from Wix, Weebly or Squarespace and it looks great. You upload pictures through click and drag functions, edit text, and your site is up within a day or two.

    You’re so proud of your new website, and you tell all of your friends about your newly created masterpiece. Unfortunately, after a week or two, you realize that your friends are the only ones who know about your website.

    The key here is creating a website should not be easy. If it looks too good to be true, it probably is. What your site needs is to perform and to be found in Google search results.

    It is not just about looking good; it is about performing well and maintaining a healthy online presence that is up to date and represents your company in the best way possible.

    We are going to talk about some simple solutions to having a healthy online presence for your business website. So sit back, grab a drink of your choice and feel good because if used correctly the internet is on your side.

    Contact a Web Design Agency

    Again, creating a website should never be easy for the average business owner as a do-it-yourself project. Focus on what you do best which is running your business and making your customers happy.

    This also means that creating a website should not be cheap if a developer gives you a low price range then you will most likely run into all kinds of problems down the road.

    Invest in your website, and do thorough research on the company that you hire. The majority of consumers begin their search online, and your customers are online searching for you, you want to give them the best online experience possible.

    The first step is to contact a web design agency, but how do you go about finding the right one?

    Here are six essential questions you should ask yourself while researching a Web Design company: These are a lot of complicated issues but don’t feel overwhelmed. Just have the list of these six questions in front of you, call a web design company and see if they can answer them.

    If the web design company can answer your questions openly and understandably then pat yourself on the back, you’re on the way to having a healthy, happy, and visible online presence.

    Think About the Long Run

    You have to think about the long run instead of the immediate return of an excellent looking website when you use a platform like Wix, Weebly, or Squarespace.

    The great thing about using WordPress is that although the initial set up is complex, WordPress is very user-friendly.

    After a short conversation with your web developer, you should feel great about navigating your way around your new WordPress website. Then you can have a little fun editing text, pictures, and content without spending hours on end trying to figure out the back end stuff.

    Not only that, your friends won’t be the only ones who see your website. Google will see it, and if Google recognizes your new user-friendly website, then all of the Consumers searching for your products online will find your business as well.

    Now let’s put this into context with a logistical scenario.

    Let’s Crunch Some Numbers

    You’re the owner of a hardwood flooring company in Washington DC.

    According to Home Advisor, living rooms, bedrooms and dining rooms are the most common spaces where consumers want to have new flooring installed, and the average space is around 550 square feet.

    The average cost to install hardwood flooring amounts to about $4,250 dollars. And if you have a great website that contains the seven key factors which we talk about early you can expect at the very least that one person will come to your hardwood flooring store in Washington DC a week.

    Now, if you do not have a well-performing website, on a WordPress platform with secure web hosting, and strong back-end support from your new developer think about the logistical losses this could amount to for your business.

    Average Cost per hardwood flooring job: $4,250

    One job per week with a well-performing website: 52 x 4,500 = $234,000 a year

    Your unhealthy, easily made website over four years: $939,000 in lost revenue.

    Can your hardwood flooring business afford this $939,000 opportunity cost?

    Invest in the Best: Why Building a Website Shouldn’t Be Easy 1

    A Cheap Website Will End Up Costing More

    Investing in a cheap developer, or insecure platform will cost your business money in the long run.

    When it comes to your website you should never think about the initial cost, you should think about the health of your site because in this day in age people are searching for you online.

    Building a website the easy way looks enticing but in the end, it’s not only unprofitable, but will cost you money, and earn you fewer customers.

    Remember your website can be a lead generation asset, it can look and perform great if you go through the necessary steps, contact a well-researched web developer and SEO company, and focus on the long-term rather than the initial cost.

    So, it’s time you invest in the best. Your business provides the best service, and you want that to carry through to your online presence. We can help.

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.