Beaufort’s Air Conditioning’s Story
Beaufort Air conditioning is a heating and air conditioning company serving South Carolina home and business owners with timely and affordable HVAC repair, maintenance, and more. The company had been operating in the area for nearly 30 years and had built a solid reputation as a trusted and reliable contractor among its customers.
Despite their reputation among their existing customer base, they didn’t have the visibility online that they thought they deserved, and their acquisition of new customers was slower than they liked. They turned to Direction to help them modernize their website and generate new leads online.
Beaufort had been in business for over 30 years, and their website was a testament to that. We needed to provide them with a new site that met the expectations of modern users as well as the search engine algorithms.
Beaufort’s problem was one that many business owners face in the digital age. Despite being leaders in their industry and their local area, Google and other search engines were favoring modern websites that offered users a better experience.
We built a brand-new, lightning fast website optimized for user experience and search engine visibility. We loaded to the new site with content that targeted their desired markets and included a blog with resourceful information about heating and air equipment and maintenance for their visitors.
We continued to update the website and blog for over a year, earning the website search real estate for valuable industry keywords.
Today, Beaufort Air Conditioning has a website that better reflects their position in the market and earns new leads and sales every day online. What used to be a reputable local contractor has become a regional powerhouse.
These days, it’s not enough to be a hard-working, trustworthy, and reputable contractor. While it’s a necessary foundation for building a successful business, you need to go the extra mile if you want to grow your organization. That’s exactly what Beaufort did.
Senior Website Developer at Direction Inc.