John is the owner of a time-honored HVAC company in Georgia. His approach to doing business is simple. He provides a needed service at a fair price, and his customers know him and his company as an honest and reliable contractor in the area.
In fact, the company has been in business for nearly a century!
But in the 90+ years since the company was founded a lot has changed in the way customers find home service providers like John. The company was starting to lose ground to competitors who were more visible on search engines.
John was up against competitors with modern websites that were highly visible in Google and made it easy for people to call or email them for service quickly. All we needed to do was build an even better website and load it with high-quality content. That’s what we do best.
So first, we built him a brand-new, cutting-edge website. We gave him the manpower he needed to rapidly produce content that could explain his services and give his customers insights into the industry, arming them with useful information like DIY troubleshooting guides, energy saving tips, and more.
And just to give him a little bit more of an edge, we managed an Adwords campaign to bring him dozens of leads every month, giving him a considerable return on his investment in ad spend.
Total Market Domination
In just a few months, Sig Cox Augusta Air was ranking on page one of Google for more keywords than any local competitor.
Today John and his team of hardworking professionals are busier than ever meeting the demand for air conditioning and heating repair in Georgia. He appears on page one of Google for more searches than any of his local competitors. With that kind of visibility, John’s only worry is finding more highly-skilled technicians to meet the increasing number of service calls he’s getting day after day. He even opened several new locations and started taking jobs in other nearby cities.
John had what a lot of small business owners have. A track record for providing excellent service among his existing customers, a dedicated team of professionals working hard every day, and a commitment to honest industry practices.
Once his company was dominating the search results, he was able to build on the rock-solid foundation he’d already established.
President, Direction Inc.