Michael came to Direction because of the ridiculous cost of leads in the auto leasing industry.
Michael was unique because he had an innovative and brilliant idea for how to revolutionize his industry and provide superior service to the customer. His online platform was a one-stop-shop for auto leasing. You could browse an inventory of vehicles, choose the length of the lease term, number of miles, and even your interior and exterior color choices right on the website.
Then with the click of a button, you’d have your new car delivered right to your door in a matter of days.
But like many business owners with brilliant ideas, Michael’s poor visibility meant that he had to give significant amounts of money to other companies with more authority on the web to get solid leads. Hardly seems fair, doesn’t it?