Mark is the owner of NVM paving, an asphalt and concrete contractor operating all over the East Coast. Mark has a simple goal and has spent the last 35 years working toward it. He wants NVM to be the nation’s number one provider for commercial paving and concrete construction.
As Mark’s business grew and expanded into new states and cities, he was having trouble growing his brand awareness in new locations. His website was outdated and he couldn’t produce content fast enough targeting the many different areas he was now operating in.
Mark had very unique needs for his new website and SEO campaign. Because his company only tackles big, commercial projects we needed to make sure we were not just driving traffic, but the highest-quality traffic from qualified leads.
This meant our copywriters had to do significant amounts of research to understand the paving industry and adopt a voice that would speak to construction and installation managers, property developers, and municipal representatives.
Additionally, because the company operates up and down the East Coast and plans to expand even further, we needed to develop landing pages and sales pages targeting a large number of locations.
And all this on top of building a lightning fast, mobile-responsive, optimized website with a great user experience where visitors can easily get information about the company’s services and request a quote.
First, we built Mark and his team a modern, cutting-edge website outfitted with all the tools they need to capture leads and track performance metrics. We loaded it with high-quality content tailor-made for his unique audience.
We also optimized his Google My Business profile so he could get phone calls directly from organic search results.
In just a one month period, 82% of the searches NVM ranked for were searches for services and not for the company by name. We also generated 28 phone calls from the Google my Business listing, and 42 calls from the website.
Mark’s new site now ranks on page one of Google for more industry keywords than any of his competitors. We’ve helped him expand his online visibility to keep pace with his growing business, including increased visibility in cities his company only recently started operating.
This case shows that there are plenty of people out there who are searching for exactly what you provide, they just don’t know about you yet. With a new website and SEO campaign, we can put any company in front of the customers who are already looking for them and send warm leads straight to their door.
Mark is still an active client, and we are consistently producing more results for him each month through SEO.
President, Direction Inc.