Case Study: The Vintage on 16th

Full-Service SEO

Digital Advertising

Social Media

The Story of The Vintage

The Vintage was a property acquired by DARO Management, a property management company in Washington, DC.

They came to us with a luxurious property in one of DC’s most sought-after neighborhoods, but they had some hurdles to jump with the new acquirement. Also, they were nowhere to be found on the first few pages of Google for any of their key search terms.

We now have the pleasure of working with some of the most luxurious apartment complexes in the nation’s capital, managed by DARO Apartments.

The Challenge

Just like many businesses, the Vintage’s management is awesome at what they do but was struggling to show people that online.

Because of the previous owner’s failures, the property was stuck with bad reviews (nearly all citing management).

Not to mention, to call the DC apartment industry “competitive” would be the understatement of the year.

The Solution

We launched and optimized a RentCafe website, optimized it for Google’s crawlers, and began a campaign to repair the building’s reputation.

This included coordinating cross-promotions with other local businesses, promoting community events, and writing a blog that gives current and future residents valuable information about the neighborhood.

While repairing the building’s reputation was vital to the campaign, we still needed to drive high-quality leads and help the Vintage close apartment leases. We launched a Facebook advertising campaign to bring in qualified leads.

But That’s Not All

The social media advertising campaigns have proven a huge success as well.

What was impressive about this campaign was it started generating leads instantly. In the first two days, it produced 14 leads. Because the product is one-year leases on luxury apartments, you can imagine the impact this had on the property’s bottom line.

On top of that, The Vintage has experienced massive brand awareness through our management of their social media accounts – with Instagram growing the most.

Search Term: Mt Pleasant DC

Multiple Page 1 Organic Google Rankings for extremely competitive search terms

Transforming The Vintage on 16th’s blog into an authoritative source of information for the area in Washington, DC – our client is now ranking on page one for over a dozen highly competitive searches. 

What’s even better, is that in many cases, our client has more than one or two spots on the first page. There are searches where they have up to three results on page one!

Search Term: Columbia Heights DC

The Impact

For the first goal of the campaign, repairing the building’s reputation, the reviews speak for themselves. People seem to have a very different idea about the property now. Just like many businesses, the Vintage’s management is awesome at what they do but was struggling to show people that online. But that’s not all. The Facebook advertising campaign was a huge success as well. What was impressive about this campaign was it started generating leads instantly. In the first two days, it produced 14 leads. Because the product is one-year leases on luxury apartments, you can imagine the impact this had on the property’s bottom line.
"I appreciate the ease and speed with which they make updates, their tireless efforts to improve results, and in their words "dominate the apartment industry in Washington, D.C.. When something needs to be done, it happens very quickly. I'm driven by results, like most business owners, and we get results."

awesome client review
Carissa Barry
President, DARO Apartments

Are You Ready to Get Started?

If you’re ready to begin investing in your website or other digital assets and start driving more, higher-quality leads to your business, let’s get in touch. We’ll start with a consultation where we’ll identify your organization’s marketing goals and begin exploring the best avenues to achieve them.

Let's Talk.

Knowledge Base

Avatar
Jul
8
2019

The Importance of User Experience on Your Website

Check out These Four Compelling Reasons User Experience (UX) is The Key to Unlocking Loyal Customers & Higher Search Engine Rankings....
Avatar
Jul
4
2019

How to Use Blogging and Content Marketing to Solve Problems & Answer Questions

Your website is where visitors discover your products. It's where visitors get answers to their burning questions. Your site solves their problem(s)...
Avatar
Jul
3
2019

7 Reasons Your Business Needs SEO

Every business needs SEO. Because, unlike so many other kinds of marketing strategies today - SEO provides better returns & better customers...