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Our Company

A motley crew of techies, creatives, and coffee addicts

We partner with hard-working business owners who give it their all every single day toward missions that matter. Our job is to help you do your job better by increasing your visibility online, driving more inbound leads, and boosting your sales with organic search engine optimization tools, strategies and services.


To build an organization where our team and customers thrive.


To be a billion dollar company.


Chris Kirksey, a former US Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. It was in 2020 when we narrowed our focus on what we love most and do best – search engine optimization.


As a veteran-owned operation, the core value of honor is baked into our business. We bring respect, integrity, and loyalty to the table, for clients and team members alike. 

We honor those serve our nation, striving to help other veteran-owned businesses through military discounts on our products and services, as well as strategic business consulting.

Learn more >>

Our core values

Elite Performance

I am an elite performer. My knowledge and expertise set the industry standard. I am disciplined and focused in everything I do. Success fuels me. I fearlessly pursue and achieve goals. I am a leader, an expert, and a champion of excellence.




I am an innovator. I embrace change, challenge the status quo, and take calculated risks. I think creatively, continuously learning and executing on new ways to drive more value, profit, and innovation.



Value Creation

I am a value creator. I consistently deliver exceptional results that exceed expectations. I proactively seek opportunities to add value in every interaction and project. My work significantly contributes to the profit and success of our clients, team, and company.



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Voted top rated
SEO agency
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5 Star rated
in excellence
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Market leader in
SEO strategy

The shiny stuff

Meet the team

Ian Dawson. Direction
Chief Operating Officer
direction connor wilkins
Chief Marketing Officer
direction nickolas stafford
Chief Technology Officer
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Success starts with the right team and a mission critical desire to succeed.
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Chris Kirksey


When it comes to SEO knowledge, clients often come to us mystified and overwhelmed. We educate and clarify through full transparency, which includes access to tools and portals. In turn, we dispel the sense of mystery and magic behind the complexities of lead generation. 


We aim to position ourselves as thought leaders in the SEO/marketing space. Dedicated to being pioneers of any approach, innovators in the field, and people who lead by example, we do not claim to be better than we are. We earn our stripes. We educate with confidence, never cockiness, and take risks with humility, never hubris.

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We run on EOS

EOS is a business framework for defining what’s important, who owns it, and exactly what success looks like. With every member of our team accountable for a handful of goals and numbers, we consistently achieve more, while driving better results for ourselves and our customers.

>> Read about our EOS Implementation Journey <<

Hard work
pays off

Our team is battle-ready. We continue to refine our formula for success, providing our customers with the best technology we even use for ourselves.

We strive to create a culture of excitement and reward. When a client’s online searchability improves, both our client and the searchers (aka prospective new customers) win. In turn, we benefit from new and returning clients plus the personal satisfaction of helping businesses grow. 

Personal excellence is our American duty.

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Sound like
a job for you?

We’re always looking for the smart, purposeful, driven people we need to help keep Direction going in well, the right direction! Click the button below to check out our career & internship opportunities.

Remote positions
Yearly team retreats
401(k) match*
Opportunity to learn
Paid parental leave
Home office stipend

See open positions

We are searching for an experienced SEO Content Writer/Editor who will play a pivotal role in scaling our content production, enhancing the quality and effectiveness of our articles with the use of AI writing tools.

Direction Inc. is an SEO software & services firm searching for a creative person in the SEO field who loves working on websites and is a strong communicator to bring onto our team. If you’re interested in working in an environment where you’ll be able to continuously learn, grow, and face new and exciting challenges alongside incredibly talented and creative people.

The SEO Customer Success Manager position at is an exciting and challenging opportunity for anyone who pays close attention to details, loves working with technology, and has a love for SEO. The Customer Success Manager is responsible for overseeing the implementation of SEO Strategies, acting as a liaison between clients and our SEO team, managing client-facing reporting calls, and tracking performance across all active campaigns. They must coordinate SEO tactics across organic search and other channels to support business goals while managing SEO projects end-to-end. A successful SEO Customer Success Manager will have excellent communication skills as well as deep knowledge of SEO best practices & tools. Anyone interested in this position should have strong analytical skills and a proven track record of achieving SEO goals.

Apply Now

Are you a driven and ambitious sales professional looking for an exciting and challenging opportunity? is looking for a passionate SaaS Sales Representative to join our team!

As a SaaS Sales Representative with, you will be responsible for generating new sales leads, building relationships with prospective clients, and closing deals for our suite of digital marketing solutions. You will collaborate with cross-functional teams to drive revenue growth and ensure customer satisfaction.  

Apply Now

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Our partnership principle

We’re in the business of building long-term partnerships. No one-and-dones. No boxes to check. We go beyond the standard client-vendor relationship and blur the line between our team and theirs, so we find solutions and grow together. When we troubleshoot or problem solve, we won’t quit until all parties are satisfied.

Book a free
SEO consultation

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