828M+
Revenue generated for clients
Digital Marketing for Medical Brands Ready to Scale
Get on a strategy call now

About Our Company, Direction

Built on Service. Driven by Results. Proven Through Performance.

Direction is a team of digital marketing experts specializing in medical practice growth,
generating consistent, qualified patient inquiries for your highest-value services.

Alongside Austin, we serve practices in the capital region through our SEO services in Washington, DC page.

Mission

To build our clients the most reliable customer acquisition channels.

Vision

To be the undisputed leader in healthcare marketing.

History

Chris Kirksey, a former U.S. Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. With his background in precision, strategy, and execution, Chris led the company through its early years. In 2023, we honed our focus on what we excel at: digital marketing for healthcare organizations. This pivot marked the beginning of our mission to transform how healthcare practices connect with their patients online.

Our core values

SEO icon.

Elite Performance

I am an elite performer. My knowledge, positivity and expertise set the industry standard. I am disciplined and focused in everything I do. I fearlessly pursue and achieve goals. I take personal responsibility for everything I do.

Anti-value

Excuses

Web design icon.

Adaptability

I am a creative problem solver. I embrace change and challenge the status quo. I think creatively, continuously learning and executing on new ways to get better at everything I do. 

Anti-value

Stagnation

icon mosaic seo

Value Creation

I am a value creator. I consistently deliver exceptional results that exceed expectations. I focus my time and resources on work that significantly contributes to the the growth of our clients, team, and company.

Anti-value

Activity without impact

Meet your digital marketing team

The unbeatable strategies you need, delivered by an unstoppable team.

Ian Dawson. Direction
Chief Revenue Officer
direction connor wilkins
Chief Operating Officer
Jarod Wilkins.Direction.com
SEO Director
Brook Beasley.Direction.com
Client Success Director
Rachael f

Rachael Ferguson

Client Success Manager
Madison Kirksey, Creative Director at Direction.
Creative Director
direction nickolas stafford
Senior Web Developer
Stephen Lee Headshot
Web Designer & Developer
Brandon F., SEO Expert at Direction.
SEO Expert
Gabriel Donati

Gabriel D.

Paid Media Specialist
Alexander-c

Alexander C.

SEO Expert
jorge

Jorge L.

SEO Expert
Jose L., SEO Specialist at Direction.
SEO Specialist

The Direction Edge

We serve providers who heal, specialists who save, practices that change lives. True mission isn’t what you sell, it’s who you save.

Transparency

SEO doesn’t have to be a mystery. At Direction, we simplify the complexities of digital marketing through education, full transparency, and actionable insights. Clients gain access to the same tools and portals we use, ensuring clarity and confidence in every campaign. 

Expertise

Leading by example, our commitment to innovation and education positions us as thought leaders in the SEO industry. Honesty, integrity, and hard work form the foundation of our approach, as we strive to pioneer strategies that drive results. Every risk is calculated, every achievement is earned.

Partnership

At Direction, we don’t believe in one-and-done relationships. We’re in it for the long haul, working as an extension of your team to solve problems, create solutions, and achieve shared success. Together, we find the right direction, and stay the course. Want to get together in-person to talk strategy? Our Austin digital marketing team would always be more than happy to!

Tradition

Rooted in Honor, Built on Integrity
As a veteran-owned company, we embrace respect, integrity, and loyalty; bringing them to every client partnership and team collaboration. We proudly support other veteran-owned businesses, offering strategic guidance to help them thrive. It’s our way of giving back to those who serve our nation.

Hard work

Our team is battle-ready, constantly refining our formula for success. When your online visibility improves, everyone wins. Your your patients find care, your practice thrives, and we earn the satisfaction of making a difference.

At Direction, we believe personal excellence is more than a goal. It’s an American duty.

Powered by EOS

We run on EOS (Entrepreneurial Operating System), a framework that ensures accountability, clarity, and focus. With every team member owning specific goals, we consistently deliver exceptional results for ourselves and our clients.

direction team 1
Chris Kirksey, CEO of Direction.

“Success starts with the right team and a mission critical desire to succeed.​" Chris Kirksey, CEODirection Inc.

Interested in working for an awesome SEO company?

We’re always seeking smart, driven, and purposeful individuals to help us achieve our mission. If you’re ready to build a career with Direction, check out our opportunities.

Remote positions
Yearly team retreats
401(k) match*
Paid parental leave
Home office stipend
Healthcare benefits*

Follow us on social media!

Let’s connect! Stay up to date with our latest strategies, success stories, and innovations. Follow us on social media and take your first step toward growth.

Contact Us

Direction
4005 Guadalupe St
Ste B
Austin, TX 78751
(737) 510-2477

Schedule a meeting