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Our Company

Innovators. Strategists. Changemakers. This Is Direction.

Direction is a healthcare-focused SEO company that develops powerful patient acquisition systems for specialized medical and elective healthcare practices. We design and implement scalable marketing strategies that help brands lead their markets and thrive.

Mission

To build an organization where our team and customers thrive.

Vision

To be the undisputed leader in healthcare SEO.

History

Chris Kirksey, a former U.S. Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. With his background in precision, strategy, and execution, Chris led the company through its early years. In 2020, we honed our focus on what we excel at: search engine optimization. This pivot marked the beginning of our mission to transform how healthcare practices connect with their patients online.

Our core values

Elite Performance

I am an elite performer. My knowledge and expertise set the industry standard. I am disciplined and focused in everything I do. Success fuels me. I fearlessly pursue and achieve goals. I am a leader, an expert, and a champion of excellence.

Anti-value

Excuses

Innovation

I am an innovator. I embrace change, challenge the status quo, and take calculated risks with confidence. I think creatively, continuously learning, refining strategies, and executing on new ways to drive more value, profit, growth, and meaningful innovation.

Anti-value

Stagnation

Value Creation

I am a value creator. I consistently deliver exceptional results that exceed expectations. I proactively seek opportunities to add value. My work significantly contributes to the profit and success of our clients, team, and company.

Anti-value

Procrastination

Meet your new SEO force

The unbeatable strategies you need, delivered by an unstoppable team.
Chris-Kirksey-2024

Chris Kirksey

Founder & CEO
Ian Dawson. Direction

Ian Dawson

Chief Operating Officer
direction connor wilkins

Connor Wilkins

Chief Marketing Officer
Leona Sheppard - Direction.com.2

Leona Sheppard

SEO Director
Jarod Wilkins.Direction.com

Jarod Wilkins

SEO Project Manager
Sara Spatenka.Direction.com

Sara Spatenka

SEO Strategist
Brook Beasley.Direction.com

Brooke Beasley

Customer Success Manager
Brandon-Profile-photo-direction

Brandon Figueroa

SEO Expert
Rodrigo-Mendieta

Rodrigo Mendieta

SEO Specialist
madison-kirksey

Madison Kirksey

SEO Analyst

The Direction Edge

Transparency

SEO doesn’t have to be a mystery. At Direction, we simplify the complexities of digital marketing through education, full transparency, and actionable insights. Clients gain access to the same tools and portals we use, ensuring clarity and confidence in every campaign. 

Expertise

Leading by example, our commitment to innovation and education positions us as thought leaders in the SEO industry. Honesty, integrity, and hard work form the foundation of our approach, as we strive to pioneer strategies that drive results. Every risk is calculated, every achievement is earned.

Partnership

At Direction, we don’t believe in one-and-done relationships. We’re in it for the long haul, working as an extension of your team to solve problems, create solutions, and achieve shared success. Together, we find the right direction—and stay the course.

Tradition

Rooted in Honor, Built on Integrity
As a veteran-owned company, we embrace respect, integrity, and loyalty; bringing them to every client partnership and team collaboration. We proudly support other veteran-owned businesses, offering strategic guidance to help them thrive. It’s our way of giving back to those who serve our nation.

Hard work

Our team is battle-ready, constantly refining our formula for success. When your online visibility improves, everyone wins—your practice thrives, your patients find care, and we gain the satisfaction of making a difference.

At Direction, we believe personal excellence is more than a goal—it’s an American duty.

Powered by EOS

We run on EOS (Entrepreneurial Operating System), a framework that ensures accountability, clarity, and focus. With every team member owning specific goals, we consistently deliver exceptional results—for ourselves and for our clients.

Follow us on social media!

Let’s connect! Stay up to date with our latest strategies, success stories, and innovations. Follow us on social media and take your first step toward growth.

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chris-kirksey-speaker

“Success starts with the right team and a mission critical desire to succeed." Chris Kirksey, CEODirection Inc.

Interested in working for an awesome SEO company?

We’re always seeking smart, driven, and purposeful individuals to help us achieve our mission. If you’re ready to build a career with Direction, check out our opportunities below.

Remote positions
In-house positions
Yearly team retreats
401(k) match*
Opportunities to learn
Paid parental leave
Home office stipend
Healthcare benefits*
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