Meet The Team at Direction

Friend of the Algorithm. Enemy of Average.

SEO isn’t a thing we do—it’s what we do. Our focus on true SEO expertise means we’re the first to know when an algorithm changes and when your approach needs to.

We love our work. We love helping clients to solve the ROI puzzle to meet growth goals and surpass strategic milestones on their path to success.

We believe in dominating your market, operating with transparency, and an approach to client relationships that puts collaboration and customization first.

House Rules:

  • Domination: To inspire everyone around you with a thirst for excellence and winning. To care immensely about success; both the success of Direction Inc. and of our clients.
  • Innovation: To re-conceptualize ideas to discover practical solutions, to minimize complexity and simplify processes to excel in furthering campaigns.
  • Responsibility: To be motivated, self-aware, self-disciplined and self-improving.
  • Effectiveness: To take action that effectively radiates positivity, growth and strategy.
  • Curiosity: To seek new opportunity, listen and learn eagerly. To strive to discover and build new strategies, techniques and technologies.
  • Transparency: To value the truth in every situation and be compassionate. To take pride in honesty and integrity.
Chris Kirksey, CEO of Direction

Chris Kirksey

CEO

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Ian Dawson

COO

David Waiter, SEO Director at Direction

David Waiter

Director of SEO

Alina Dohotaru, Digital Designer at Direction

Alina Dohotaru

Digital Marketing Specialist

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Leona Brown

SEO Expert

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Nick Stafford

SysOps Director

Angel Gonzales, Web Developer at Direction

Angel Gonzalez

Senior Developer

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Nick Mennell

Business Development

Our Backstory

Chris Kirksey, a former US Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. Sure, it was a pipe dream starring a couple of guys, their MacBooks, and a closet full of nerf guns, but by grit and grind, we grew into an award-winning SEO and digital marketing agency. Today, we help business owners realize their goals and figure out the next milestone to tackle.

We believe in being serious about service and results, but not taking ourselves too seriously. We’re not here to lock you into a long contract where nothing happens until the end. We want you to have the flexibility to address your business’s specific needs and create measurable ROI in short order.

We love helping you get to do what you love and build something that can grow with time and smart work—not just hard work. (But there’s plenty of that, too.)

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EO is the world’s most influential community of elite entrepreneurs, made up of over 14,000+ members in over 60+ countries worldwide committed to supporting and developing industry leaders in every corner of the world. It’s the perfect network of think-tank decision makers that keeps our marketing tactics ahead of the curve.

More info at: eonetwork.org

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The Google Partner badge is awarded to companies with demonstrated Google Ads skills and expertise by passing assessments and earning accredited certifications. The badge also indicates that we have met the Google Ads spend requirements, delivered company and client revenue growth, and sustained and grown our client base.

More info at: google.com/partners

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We continually build customer confidence with licensing, accreditations, and awards, are masters of their craft based on years of practical experience and education, is consistently approachable and responsive, so customers never feel ignored and provides service with honesty, reliability, and respect.

More info at: www.expertise.com

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Direction Inc. is owned and operated by a US Army veteran and is one of three million veteran-owned business in the United States.

More info at: buyveteran.com

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Direction Inc. is one of the leading, respected leaders of PR, media, creative, and ad agencies who are selected for the Forbes council based on the depth and diversity of experience in their industry.

More info at: councils.forbes.com

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Direction Inc. has been selected by Upcity as one of the top agencies, earning placement through incredible client focus and outstanding work on the clients’ behalves.

More info at: upcity.com/

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Direction Inc. has been ranked using the Clutch methodology including, detailed client interviews, ratings, and in-depth industry research.

More info at: clutch.co/

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The Best in Search award celebrates and rewards the expertise, talent and achievements of the top search optimization agencies in the United States.

Dedicated To Growth.

Life seems to be happening on the Internet more and more, right? We’re here to help your business show up on the digital landscape.

Algorithms rule our lives and our economy, which is why we make it our business to know them inside and out—so you can use them to your advantage.

Let’s be honest. These rules change every few months, if not more often. Google updates. Best practices evolve.

If you don’t have someone managing those changes and making sure your digital footprint aligns with the moment, sales opportunities are passing you by. We dig into the details, analyze the data, and create impactful marketing campaigns that can help you reach your strategic growth goals efficiently and pivot when it makes sense.

We partner with hard-working business owners who give their all every single day toward missions that matter. Our job is to help you do your job better by increasing your visibility online, driving more inbound leads, and boosting your sales with digital marketing.

They Said it Best.

Client Testimonials

Do we sound like the right Direction for you?

We’re always looking for the smart, purposeful, crazy people we need to help keep Direction going in well, the right direction! Contact us below for opportunities.