Connor in the Media
Connor Wilkins has dedicated his career to understanding human behavior and the psychology behind decision-making. His passion for audience engagement led him to Florida State University, where he honed his analytical and creative skills before further refining his expertise in London, immersing himself in literature, media studies, and communication strategies.
Since 2012, Connor has built a diverse and accomplished career in marketing, holding roles across content strategy, project management, SEO, and digital media. Today, as the Chief Marketing Officer at Direction.com, he leads a team of specialists in developing data-driven strategies that strengthen online visibility and drive business growth. His expertise in healthcare SEO has positioned him as a leader in the field, leveraging analytics and search trends to create high-performing digital assets that dominate search engine rankings.
Connor’s work has been recognized by industry leaders, earning features on platforms such as SE Ranking and Woopra. His ability to align content with audience intent and search behavior has helped businesses transform their digital presence, increase engagement, and generate meaningful conversions.
Beyond his professional endeavors, Connor is an avid writer and lifelong student of storytelling. He also has a passion for video game narratives and aspires to contribute to the industry as a writer.
When he’s not at his desk, Connor enjoys exploring South Florida with his family, tending to his growing backyard garden, and expanding his extensive book collection—particularly with historical non-fiction and graphic novels.
