Are You Using Data Analysis to its Full Advantage?

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    In the recent past, data analytics have been transforming the business world significantly. Most businesses are taking advantage of data analytics to improve operations and overall efficiency.

    Initially, only large corporations could afford analytics tools. However, due to the rapid advancement of technology, there are numerous affordable options, even for small businesses. Below are some of the surprising ways that you can leverage your data analytics.

    Create Marketing Campaigns

    You can use the insights generated by data analytics to make better marketing decisions. For instance, analytics on page performance can help you design the right content for your audience. Also, you can narrow down the branding details to target a specific population to gain a competitive advantage. Moreover, you can use data analytics to predict the type of customers that are likely to respond to your marketing messages.

    Analytics help you to understand the impact of your clients’ buying decisions and their demographic information, such as age, ethnicity, location, etc. According to Bill Su, this is to design your product to overcome the “first moment of truth” where they will be deciding on whether to buy your product or not, in competition with other similar products. This will help you send the right message that will make them more likely to buy your products and services. Big data is the new competitive factor in business.

    Meeting and Workplace Analytics

    Workplace analytics provide helpful insights to understand your employees better. These analytics report a range of information, such as employee engagement, collaboration patterns, etc. Addressing the issues raised and implementing a plan for continuous improvement in your business will help to improve the productivity, efficiency, and effectiveness of your employees. Research has shown that improving employees’ productivity and engagement is a major priority for most businesses. According to Jibe, this is also true for employee acquisition, which analytics can also help with rather well.

    Know the Customer Better

    Data analytics can help you understand your customers better and improve product and services to suit their needs and preferences. Most entrepreneurs think that they know their customers, but data analytics goes more in-depth than human beings. For instance, analytics will provide you with reporting on customers’ experiences and behavioral information that will enable you to make informed decisions. According to Orbit Analytics, with proper reporting, you don’t need to turn to IT every time you want to run or modify a report. After you convert your old reports into a fully automated system, you can enjoy self-service reporting features. Essentially, analytics will allow you to turn raw data into actions that will considerably transform your business.

    Use in Social Media

    Most businesses are using social media platforms to interact with their customers. You can use analytics to identify both positive experiences and complaints from your customers to make better decisions when it comes to what you post. Take advantage of various social media platforms to tap the millions of users. Make sure you engage with your customers as often as possible.

    The amount of information generated by data analytics is tremendous. The data can be used to streamline operations and increase efficiency. Take advantage of analytics to transform your business and stay ahead of the competition.

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.