Google Competitors: What Can You Do to Outrank the Competition?

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    Are you looking for ways to outrank your competition on Google?

    According to Internet Live Stats, there is an average of over 3.5 billion searches performed on Google each day.

    This makes Google the most popular search engine on the internet. It also means your business should focus its web presence on ranking as high as possible on Google.

    But in today’s digital age, there is a lot of competition on the internet to attract traffic. There is also the challenge of converting leads to a company’s website.

    How can you make your website stand out from others in your industry?
    Read on to learn what you can do to outrank your Google competitors.

    1. Stay Focused On SEO

    Your website’s search engine optimization (SEO) is a crucial part of how it ranks on Google.

    SEO is a form of internet marketing focused on helping your website rank higher in search engine results. SEO is a comprehensive process. That’s because optimizing means building your website around what matters to search engines. One way to optimize your website is to add content to it that is relevant to your industry.

    Besides the written word, this can also be things like high-quality video content and images. Adding these things optimizes your website and makes your site more interesting for visitors.

    But SEO isn’t just about adding content. It’s also important to make sure your website is easy to use and navigate. This is called “usability.”

    Search engines want to send users to websites that are easy to use because it improves the user experience. If your website is hard to use, chances are people will leave it quickly. This increases your website’s “bounce rate,” which is a metric that measures how many people leave your site after just looking at one page. A high bounce rate can hurt your SEO because it tells search engines that your website wasn’t what people were looking for.

    There are a lot of other factors that go into SEO, but these are some of the most important. If you want to improve your website’s ranking on Google, then you need to focus on SEO.

    2. Harness The Power of Blogging

    Blog posts can be an effective way for you to increase your website’s SEO.

    For example, you can write regular blog posts focused on trending topics in your industry. These blog posts can help your website have more indexed pages.

    In fact, Tech Client reports that websites with blog content have 434 percent more indexed pages than those that don’t.

    But what are ‘indexed pages’?

    These are web pages recognized by spyder programs, which are programs search engines like Google use to scan pages for relevant content.

    By focusing on website SEO, you can outrank website competitors in your niche.

    Use Keywords to Your Advantage

    One way to bring meaningful traffic to your website is by using local keywords and knowing what keywords matter now.

    Why do local keywords matter for your website?

    According to a Google study, 18 percent of local searches on smartphones result in a purchase within the next day.

    Local keywords are those terms that are being searched by internet users in your local area. These can be different from the search terms used by internet surfers outside of your local area.

    It’s important to remember that keywords can be very different in a short period of time. The reason for this is that keywords represent terms that are trending in your industry.

    Staying current on these keywords means spending the time to learn what is important. It also means looking ahead to where things are going in your industry.

    Long-Tail Keywords

    Blogging also allows you to take advantage of “long-tail keywords.”

    Long-tail keywords are search terms that are more specific (and usually longer) than the average keyword.

    An example of a long-tail keyword would be “SEO tips for small businesses.” This is more specific than just “SEO tips,” so it has a lower search volume. But it also has a higher chance of conversion because it’s more focused.

    A study by HubSpot found that long-tail keywords have a higher conversion rate than generic keywords. They also get less competition, so they can be easier to rank for on SERPs.

    If you want to harness the power of blogging to improve your website’s SEO, then you need to focus on writing regular blog posts. These blog posts should be focused on trending topics in your industry and should use long-tail keywords.

    3. Keep Your Google Business Profile Current

    Google is more than the internet’s most popular search engine website, not just for generic searches, but local searches as well.

    Having a Google Business Profile can be an effective way for a company to market its products and/or services. At the same time, that listing can help to improve a company’s rankings in Google search results.

    It cannot help your company if you are not listed on it or the information you include is inaccurate.

    Therefore; if you want to improve your business’s local ranking, use Google Business Profile to claim and update your business information. Update your business info for better visibility.

    You may find that your business doesn’t show up for relevant searches in your area. To maximize how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete.

    By keeping your Google Business Profile current, you can improve your chances of showing up in relevant local searches. Make sure to update your business information regularly so that it is accurate and complete. This will help you rank above competitors who have outdated or incomplete profiles!

    When you create your business listing, you include info like your physical address and operating hours. You should also add your web address and telephone number.

    Keep these things up to date so that it complements other information about your business online. Google pays attention to this consistency in the information about your business.

    Besides helping your business rank higher, it’s also a free service!

    4. Monitor Website Conversion Rates Like a Hawk

    In addition to SEO, you should also focus on monitoring your website’s conversion rates. By monitoring your website’s conversion rates, you can ensure that your SEO efforts are paying off. Look for trends in the data and adjust your strategy accordingly. If you see a dip in conversions , try to figure out what might be causing it.

    Is there a problem with your website?

    Are people leaving before they convert?

    By paying attention to this information, you will learn more about your target market and customer behavior on the internet. You want your website to not only have increased traffic levels but to turn those visitors into customers. By monitoring your website’s conversion rates, you can ensure that your SEO efforts are paying off. Look for trends in the data and adjust your strategy accordingly. 

    If you can identify and fix the issues that are causing people to leave your website without converting, you’ll be able to improve your chances of ranking above competitors in Google local searches.

    5. Leverage Online Reviews

    Another way to improve your chances of ranking above competitors in Google local searches is to leverage online reviews. Online reviews can help improve your visibility and reputation, both of which are important factors in local SEO. Try to encourage customers to leave reviews on popular review sites like Yelp and Google My Business. Respond to all reviews, both positive and negative.

    Online reviews help potential customers have a better understanding of your business and how you operate.

    These reviews also give Google another unique opportunity to help your website rank higher on the internet.

    Online reviews can have a lasting impact on your business and can be the difference between new business or a missed opportunity.

    The Value Of Reviews

    According to, 84 percent of people trust online reviews as much as they trust information from close friends. This shows how important reviews are as a tool for marketing your business.

    Online reviews also help your Google results when you take the time to respond to those reviews and interact with your customers.

    Besides being a wise business practice, it’s also a valuable way to hear directly from your customer. That way you can improve your product or service in a way that helps them more efficiently.

    Wrapping Up: Outrank Google Competitors Today

    Outranking Google competitors can be challenging because of the amount of competition on the internet.

    By taking the time to learn about SEO and what matters to Google, you can help your website rank higher in those search results.

    This will also help you get the best bang for your buck after creating your website. You can focus your website’s design around what Google looks for when ranking search engine results from the beginning.

    If you do not build your website like that out of the gate, you risk having to go back and change significant portions of content to make your website easier to find online.

    Are you interested in learning more about SEO and why it matters to Google?

    Check out our blog post on SEO Tips That’ll Improve Your Search Ranking! If you want to dominate the market, get in touch with us today!

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.