Are you looking for ways to outrank your competition on Google?
According to Internet Live Stats, there is an average of over 3.5 billion searches performed on Google each day.
This makes Google the most popular search engine on the internet. It also means your business should focus its web presence on ranking as high as possible on Google.
But in today’s digital age, there is a lot of competition on the internet to attract traffic. There is also the challenge of converting leads to a company’s website.
How can you make your website stand out from others in your industry?
Read on to learn what you can do to outrank your Google competitors.
1. Stay Focused On SEO
Your website’s search engine optimization (SEO) is a crucial part of how it ranks on Google.
SEO is a form of internet marketing focused on helping your website rank higher in search engine results. SEO is a comprehensive process. That’s because optimizing means building your website around what matters to search engines. One way to optimize your website is to add content to it that is relevant to your industry.
Besides the written word, this can also be things like high-quality video content and images. Adding these things optimizes your website and makes your site more interesting for visitors.
2. Harness The Power of Blogging
Blog posts can be an effective way for you to increase your website’s SEO.
For example, you can write regular blog posts focused on trending topics in your industry. These blog posts can help your website have more indexed pages.
In fact, Tech Client reports that websites with blog content have 434 percent more indexed pages than those that don’t.
But what are ‘indexed pages’?
These are web pages recognized by spyder programs, which are programs search engines like Google use to scan pages for relevant content.
By focusing on website SEO, you can outrank website competitors in your niche.
Use Keywords to Your Advantage
One way to bring meaningful traffic to your website is by using local keywords and knowing what keywords matter now.
Why do local keywords matter for your website?
According to a Google study, 18 percent of local searches on smartphones result in a purchase within the next day.
Local keywords are those terms that are being searched by internet users in your local area. These can be different from the search terms used by internet surfers outside of your local area.
It’s important to remember that keywords can be very different in a short period of time. The reason for this is that keywords represent terms that are trending in your industry.
Staying current on these keywords means spending the time to learn what is important. It also means looking ahead to where things are going in your industry.
3. Keep Google Maps Current
Google is more than the internet’s most popular search engine website.
It’s also home to other useful applications like Maps. This application benefits your business and consumers alike.
Maps can be an effective way for a company to market its products and/or services. At the same time, that listing can help to improve a company’s rankings in Google search results.
It cannot help your company if you are not listed on it or the information you include is inaccurate.
How To Use Google Maps
To begin using Google Maps, you must create a Google My Business listing.
When you create your business listing, you include info like your physical address and operating hours. You should also add your web address and telephone number.
Keep these things up to date so that it complements other information about your business online. Google pays attention to this consistency in the information about your business.
Besides helping your business rank higher, it’s also a free service!
4. Monitor Website Conversion Rates Like a Hawk
To outrank your competition on Google you must watch your website’s conversions.
By paying attention to this information, you will learn more about your target market and customer behavior on the internet. You want your website to not only have increased traffic levels but to turn those visitors into customers.
5. Leverage Online Reviews
Online reviews help potential customers have a better understanding of your business and how you operate.
These reviews also give Google another unique opportunity to help your website rank higher on the internet.
Online reviews can have a lasting impact on your business and can be the difference between new business or a missed opportunity.
The Value Of Reviews
According to Inc.com, 84 percent of people trust online reviews as much as they trust information from close friends. This shows how important reviews are as a tool for marketing your business.
Online reviews also help your Google results when you take the time to respond to those reviews and interact with your customers.
Besides being a wise business practice, it’s also a valuable way to hear directly from your customer. That way you can improve your product or service in a way that helps them more efficiently.
Wrapping Up: Outrank Google Competitors Today
Outranking Google competitors can be challenging because of the amount of competition on the internet.
By taking the time to learn about SEO and what matters to Google, you can help your website rank higher in those search results.
This will also help you get the best bang for your buck after creating your website. You can focus your website’s design around what Google looks for when ranking search engine results from the beginning.
If you do not build your website like that out of the gate, you risk having to go back and change significant portions of content to make your website easier to find online.
Are you interested in learning more about SEO and why it matters to Google?
President, Direction Inc.