Google is, without question, an internet powerhouse. It has 90.46 percent of the search engine market share across the globe and the search engine receives more than 63,000 searches per second.
Pretty impressive, right?
With all that in mind, it only makes sense that Google My Business can be beneficial for your business. While this is true, it’s a platform that is only going to benefit you if you use it the right way.
If you are ready to learn how to use Google My Business and reap all the benefits it has to offer, you’re in the right place. Keep reading for some actionable tips and information on how to make the most of your Google My Business profile.
1. Include Up-to-Date, Comprehensive, and Accurate Information
To get started, first go to https://business.google.com/
There are several parts of your Google My Business Listing. You should begin by adding/checking that your core business information is accurate and up-to-date, which includes:
- Business name
- Business address
- Business phone number
- Business website
- Description of the business
- Category the business fits in
- Business attributes
The Google My Business platform is going to request your name, address, and phone number – commonly referred to as your NAP – to get the listing started. All the information you provide is indexed by Google Search, Google+, and Maps, which provides you with a local SEO foundation.
Make sure your information is consistent with what’s listed currently on your website. It’s important to make sure everything matches – exactly.
If there are inconsistencies in the information you post, it’s going to negatively impact your search ranking.
2. Upload Quality Images
It’s been proven that businesses that have photos posted receive 42 percent more requests for directions from users, and 35 percent more clicks leading the user to their website than the listed businesses with no photos.
Don’t you want people visiting your store, instead of your competitions? If so, you need to start adding photos right now.
If you need some ideas of what type of photos to post, consider taking pictures of your showroom or office. You can also take pictures of your building so potential customers know which one is yours. You can even upload pictures of your team, so people know who to look for if they need help.
Others can upload images to your Google My Business page, as well. This is something you should encourage your customers to do.
If you do have customers posting and sharing photos, make sure you moderate them. For example, you may find some images you want to have removed, such as:
- Images posted by mistake
- Poor quality images
- Images that could be offensive
Make sure to take advantage of the visual aspect of Google My Business, which is going to pay off.
3. Ask for Reviews and Make Sure to Respond
Reviews are the lifeblood of any local search. It’s a simple equation, good reviews result in more sales. More good reviews result in more sales.
While this is true, bad reviews also present an opportunity. Virtually everyone wants a second opinion about something, which is why so many people seek out reviews before making a purchase.
But, that’s not all.
The frequency that people conduct searches for reviews is going up. Approximately 53 percent of consumers search for a local business at least once a month. That’s an increase of 10% from 2015.
Getting reviews from customers is easier than you may think – all you have to do is ask. There are some sites that discourage this practice, but not Google My Business. In fact, the platform makes it easy for you to send a link to your customers, which simplifies the process of getting reviews even more.
Once you start getting reviews, make sure you respond to them. All of them. Take time to respond to each review you receive, regardless of if they are neutral, bad, or good.
4. Promote Content, Offers, and Events with Your Posts
In June 2017, Google introduced Google Posts to businesses. Before this was launched, if you wanted to share your content, you had to do it through social platforms and your own website.
Now, you can have your content appear on Google Maps and Google Search in your business’ knowledge panel.
The type of content you can post to Google Posts include:
- Product promotions
- Special offers
- Upcoming events
- eBook downloads
- Company news
- Blog articles
The truth is, you can post whatever you want your buyers to know about your business, your products, or your services.
Up to 70 percent of people look at several businesses before they make a final decision. When you use posts, you can share relevant and timely updates right on Google Maps and Search to help your business stand out to your potential customers.
Also, when you include custom CTAs directly in your business listing, you can choose how your customers connect with your business.
Get Help With Google My Business
Now you know how to use Google My Business and all it has to offer and how it can benefit your business with more visibility and engagement. There’s an array of powerful lead generation features available when this platform is fully utilized.
Remember, Google My Business can be a powerful tool in your marketing arsenal, but you have to make sure it’s optimized to see the results you’re looking for.
If you need additional information or help setting up and optimizing your Google My Business page, contact us. Our team is made up of experienced digital marketing professionals dedicated to providing the results you want and need. We’ll help ensure your Google My Business page gets the results you’re looking for, and then more… exceeding your expectations.
President, Direction Inc.