How to Get More (and Better) Google Reviews for Your Business

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    Did you know that 88% of consumers trust online reviews just as much as personal recommendations?

    When it comes to promoting your business, developing your brand’s reputation is really important.

    Google reviews are the first impression many people have of your business. That’s why it’s crucial that you make sure you have lots of great Google reviews.

    Not only does this improve your credibility in the eyes of consumers, but it also boosts your SEO (search engine optimization) ranking on SERPs (search engine results pages).

    That means that it doesn’t matter if people actually read Google reviews or not. You’ll still benefit. It’s a win-win!

    Do you want to find out how to get Google reviews? Let’s take a look at our 7 tips!

    1. Just Ask

    It sounds simple and it is. All you have to do to get more reviews is to say to customers “review us on Google!”.

    This is a really simple and direct way to make sure happy customers share their positive experience and promote your business to others.

    2. Send Email Reminders

    Have you recently provided a customer with a top-quality service? Or maybe you’ve sold an awesome product to a customer?

    You can follow-up your transaction with an email in which you request a review on Google.

    But how to ask for Google reviews?

    It’s important not to go straight to asking for a review in your email. Be friendly and personal in your manner. Don’t forget to thank the customer for purchasing your service or product.

    Then move on to talking about how important the feedback of your customers is for your business. At this point, you can direct your customers to your Google reviews page with a direct link.

    3. Include Link to Google Reviews on Your Website

    You probably already have your social media buttons that directly link users to your Facebook, Twitter and Instagram pages.

    But have you thought about including a Google Reviews link on your website too? This is bound to improve the number of reviews you receive.

    It doesn’t have to be a button at the top of your web page either. You could include a pop-up that urges users to review your company. Alternatively, you could simply include a link at the end of a blog post.

    There are all kinds of ways to increase the number of Google reviews you receive through your website.

    4. Follow-Up Your Review Request

    Of course, you don’t want to annoy your customer. That way you can turn a happy customer into an angry one.

    But just because a customer didn’t leave a review the first time you asked doesn’t mean they won’t when you follow up.

    We all lead busy lives. We often receive emails and messages while we’re doing other things.

    By following up your first email, you give the customer another chance to give you a review.

    You don’t only need to bother the customer about reviewing your company. You can integrate it with another promotion. Maybe you have a special offer for the customer. You can use the opportunity to follow-up your review request.

    5. Special Offer for Reviewers

    Your customers have a wide range of motivations for reviewing your company. Some of your customers simply want to say “Thank-You” while others want to encourage you to improve your products.

    And then there are the people who won’t review your business unless there’s something in it for them. That’s why you need to offer some tasty incentives for people to get involved.

    You can give a discount of 10 percent on the next purchase a customer makes. This means you get another sale and a review.

    You can also be really creative with the incentives you offer customers.

    6. Always Respond to Reviews

    You should always respond to your Google reviews. It doesn’t matter whether the review is positive or negative. You need to respond to every review.

    If it’s a positive review, it’s simple. All you have to do is say thank you to the reviewer and encourage repeat business.

    Whereas, if the reviewer has left a negative review you have to be careful. How you respond is not only visible to the reviewer but anyone else browsing your Google reviews.

    Make sure to address the problem they have raised. Always apologize – the customer is always right.

    And lastly, ask if you can make it up to the customer. If the dissatisfied customer sees that you are willing to hear feedback, most people will respond positively to you.

    Google says itself that “reviews can help build your customers’ trust“. Google encourages you to respond to your reviews. And, they’re watching how you respond.

    7. Improve What You’re Doing

    Even though there are tips and tricks on how to get Google reviews, at the end of the day improving what you’re doing is key.

    Probably the single best thing you can do to increase the number of positive reviews on Google is to provide outstanding service and products for your customers.

    If people are impressed by your customer service, they’re much more likely to want to tell everyone about your business.

    How to Get More Google Reviews

    Now that you know how to get Google reviews, it’s time to implement our tips and tricks to boost your SEO and spread the word about your company.

    Do you want to find out more about our services? But you’re not sure what your business needs to improve?

    Get in touch with us today.

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.