The digital assets a company manage are vital for customer retention.
Following the current trends that influence consumer behavior is fundamental to ensuring successful marketing efforts for any small business.
Without trust, engagement, and positive reviews from your target consumer base, you can easily waste marketing efforts, marketing dollars and lose customers.
Gone are the days where a generalized, distant approach is acceptable to consumers. Consider the ways that your company’s digital assets such as your business website design, social media, online directories and more can attract new customers, improve your customer retention and grow your brand faster than ever.
Make The Shift From Traditional to Digital
To understand why digital assets are so valuable, you must consider the internets’ rise to power.
Bill Su suggests that in less than a decade, marketing went from a “linear, retail-focused model to an iterative, digital-centric model of customer behavior.”
Due to the stellar shift from traditional marketing channels to digital environments, consumers are now picking up their phones and seeking information about your company, studying your products and services online, and exploring customers reviews before deciding to buy anything from you. It doesn’t matter if you sell a service, a product or both – data shows that people judge you based on what they see online.
Any company that neglects to develop and maintain an online presence is walking a very thin line of survival. Every company needs to properly manage its digital assets, otherwise, it’s just minimizing its exposure, underutilizing the effectiveness of the internet, handing the competition all possible sales, and, to be blunt, closing doors.
Cater to a Segment Instead of a Crowd
The uprooting of the old marketing model has completely transformed the approach of smart marketers.
In the past, companies often crafted products and services for a general audience.
Today, creating products and services that are designed for a specific customer base is essential for higher customer retention and successful digital marketing campaigns.
The fact that customers want to be seen as unique individuals, and knowing they can be seen as such, gives marketers more power to sell specialized items and offer exclusive services in order to please them.
Some marketers choose to create high-quality products aimed at an elite customer segment. Others focus on serving a specific niche of consumers who are driven to buy merchandise designed for their custom needs and desires.
If everyone is now online, it’s time you meet them there.
Include the Right Information on Your Website and Social Media Pages
Your website and social media pages are your strongest digital assets. Since most consumers search your business website before making purchasing decisions, it is critical to have strong, relevant and unique content on your website.
Yes, that means blogging too.
Zach Cutler declares that every business owner should include valid contact information, links to social media pages, and positive reviews from satisfied customers on their site. Likewise, your social media pages should contain similar information.
Starting a blog on your website, posting informational videos, providing educational graphics and/or infographics, as well as product demonstrations are excellent options for keeping fresh content on your website that attracts consumers. Not to mention, have customers tell their story on your website!
Attract Positive Customer Reviews
Due to the massive impact of technology in our daily life and the overflow of information online, customer reviews online can make or break a company’s reputation, drastically impacting sales.
Companies that understand what drives consumers to buy know that most customers trust reviews a lot whether those reviews are on popular sites or posted on social media.
Forbes Magazine suggests that while many consumers are suspicious of online advertising, nearly 90 percent of consumers fully trust the reviews that they read, therefore still purchasing products and services online.
Improving the customer’s experience is essential to inciting more great reviews online. Offering perks or a small discount off the next purchase for customers who are willing to share their experiences can increase the number of positive reviews exponentially.
Create Digital Offers and Newsletters
Asking consumers to sign up for a newsletter that contains limited-time promotions, digital coupons, and other sweet offers can increase your sales and retention rates dramatically. The timely delivery of value-packed newsletters from your company may compel customers to buy from you again and again. You can also offer links to these offers through social media pages to continue building influence and encouraging customers to return.
At the end of the day, no business is powerful unless customers pay attention and are committed to buying from them. As customers speak their minds and ask for what they want, marketers must adjust accordingly. Converting to a customer-centric model can be very difficult for companies that are focused on traditional tactics, but the change is necessary to retain customers and revenue in a market where the majority of consumers have access to a variety of options. For this reason, smart CEOs focus on maximizing digital assets and providing a top-notch experience in every way possible to retain more customers.
It is the mission of Direction Inc. to improve our customer’s businesses by increasing sales and growth. Set up a consultation with us today to learn how we can best serve you!
President, Direction Inc.