The Innovative Approach to Social Media

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    So you want to become a social media expert, But what does that mean exactly?

    You might think this means you have to take a picture, and post something relevant to your field two to three times a week. That’s great you are speaking out, but is it enough?

    Today we are going to go over social media in depth, what you should post about, how often you should post, which hashtags get you the most traction, and how to implement a design that looks great.

    We will be using examples from two different business models in hopes to inspire creativity and innovation into your own designs moving forward.

    The Vintage.

    How do you engage followers when you run an apartment complex?

    Many apartment complex business owners post to social media about seasonal specials, deals, and desirable floor plans.

    But the key to social media is to think outside the box, so we implemented a strategy that attracted not only residents, and future residents but the community of Washington D.C. to get out and go play.

    Instead of posting about beds and floor plans, we post about environment, which encourages followers from all over Washington DC to get involved in @vintageon16th.

    Take this post for example: This post engages residents of not only the Vintage apartment complex, but residents of the whole District of Columbia to do something that is free, and fun- hunt gargoyles at the National Cathedral!

    There are events going on in every city across the United States, figure out what is happening in your neighborhood. The key here is to make your posts accessible to everyone, don’t leave possible future prospects out.

    If you become a source of engagement people will know your name later down the road and hopefully become a future client!

    How often should you post?

    How often you post depends on what kind of business you are, if you are a business in the Washington D.C. area there are events going on every day, so post every day about upcoming events and engage your audience.

    Once a day Monday through Friday is all you need, just make sure your posts are consistent so that your followers know they can keep coming to you for exciting ideas.


    Notice how the Vintageon16th’s instagram page does not hashtag themselves as a business, this is because they are targeting keywords that gain more traffic.

    Your business’s name might not always gain the most traction on social media platforms, so instead hashtag locations, events, or even date night ideas. Get creative, and use hashtags that people actually follow this way you are sure to gain followers!

    Be Innovative:

    Create a design that is well put together, and consistent. You probably notice that the Vintage uses a half diamond on the post above, when both the posts are put together the page shows a full diamond. 

    Notice how the famous drag Queen Brooklyn Heights is also featured on the @Vintageon16th’s instagram page?

    It is because we were showcasing a drag show in DC for the upcoming weekend that was just a short distance from your favorite place- the Vintage! Don’t be afraid to reach out, and direct message the leaders, or performers of special events for images, they are usually quite welcoming! You can post these great ideas across your entire social media platform, that way your followers know they can hit up Instagram, facebook, and twitter at anytime to see what is happening!

    I know what you are thinking, how will this information help me if I own a totally different type of  company?

    District Floor Depot

    Well let’s do a 180 and check out how District Floor Depot, a hardwood flooring company uses social media to increase their engagement online!

    What can you do other than post a bunch of pictures of wood when you own a hardwood flooring company?

    What you should post:

    Let’s take a look at @districtfloor’s Twitter Page.

    Notice how district floor depot posts tips about what to ask your hardwood floor company. This shows that they are a leader in the industry, they don’t just install wood floors, but they know everything about the floors that will be installed.

    These tips can be about anything from how to clean and take care of your new floors, to the lifespan, or the installation process. This way the consumer feels great when buying a product from District Floor Depot.

    How often should I Post?

    If you are a hardwood flooring company, you do not need to post every day. The key here is to be consistent, pick out two or three days during the week to post and stick to a calendar!

    This way current clients can look forward to tips and tricks, and future clients will know that you are relevant and active in the community.

    When a D.C. resident needs new floors they will surely go to the place that has a lot of information about the products they are looking for!


    Take a look at the hashtags used in this social media post. They focus on big follow keywords like #environmentallyFriendly, and #washingtonDC. This way all the people who care about the environment and live in Washington D.C. will come to the right place with all the right tips and tricks when searching for new floors.

    Be Innovative:

    It sounds difficult to be innovative when you sell hardwood floors, but it is all about thinking outside the box. In other words go big or go home! District floor’s design aligns into stars, which is a part of their logo, it looks good and targets a broad range audience from apartment complexes, and families who own homes to cleaning and upkeep tips that can be helpful for any hardwood floor owner.

    They want their product to reach all audiences, and that is the key no matter what kind of business you own. The key to social media is to engage a wide audience. Speak out and become a leader in your area. Remember to use hashtags based on location and big ideas. Don’t be afraid to reach out, and be open about all things relevant to your field. And lastly don’t forget to be consistent with your posts, so that users can look forward to viewing what you have to offer!

    If your not sure how to create designs, and get images online call a digital marketing agency today, figure out how they work to implement the best design and outreach that way you can stick to what you do best- run your business!

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.