Are you looking to improve your local SEO? If you’re a small business with a brick-and-mortar location, it’s crucial to your business that you rank highly in Google’s local search results.
In fact, 50% of consumers who conducted a local search on their phone visited a store within a day. That store could be yours if you use local SEO wisely. That’s why we’re walking you through how to improve your local SEO.
For that reason, we created this guide with 7 SEO tools that will improve your search engine rankings in 2018.
Keep reading to learn more!
What is Local SEO?
Local SEO is a critical part of your overall SEO strategy. This is especially true if you have a physical location that depends on local customers discovering you online.
This also benefits web and mobile users because it shows the results in their area. For example, if someone Googles “fitness center,” the results will be close to their geographic location, making it the most relevant to them.
Local SEO can give your business a serious edge over your competitors. There are many different factors that influence where you rank locally. Using local keywords, name, address, phone number and client reviews are just a few. There are also tons of different tools out there to help you analyze where your business currently ranks, and help you rise to the top.
What are the Best Local SEO Tools for Me?
There are a lot of different tools you can use to boost your local SEO, but not every tool will be right for your business. Do your research and be willing to experiment with the different tools, as this is the best way to learn what works and what doesn’t. Here are some of the best tools out there today:
1. Moz Local
Moz Local is one of the most popular and widely-used local SEO tools on the market today. They understand that small business owners are busy people, so many of their tools are automated.
Adding your business to every local listing site like Yelp, Google and more can take a lot of time. Moz helps automate this process and makes updating your listings easy. You can access all of your listings from their local listing dashboard, where you’re able to see where your business is listed and ensure that all the information is accurate.
Customer reviews play a big part in your local SEO ranking, and Moz Local has a tool to help you track them in one easy dashboard. You’ll be able to see what people are saying about your business right away, and you can even respond to Google reviews directly from the platform.
All these great features do come with a higher price tag, however. Their packages start at $99/month.
Whitespark is a local citation finder. If you’re not familiar with the term, a citation is basically a reference to your business’s name, website, address or phone number somewhere on the internet.
Whitespark has a lot of great tools to help you master local SEO, including an online citation finder. This tool will show you all of your current citations on the internet, as well as critical ones you might be missing. There are tons of different websites out there that customers turn to for insight into a business, so odds are you are missing at least one.
In addition to the citation finder, they have plenty of other tools to help you build your local reputation on the web. This includes services such as a local rank finder, reputation builder, and link prospecting, just to name a few.
Information on pricing is limited on their website, so you’ll need to contact them directly in order to discuss your business needs and get specific pricing.
Using specific keywords in your website is a great way to boost your local SEO, and SEOProfiler helps you do just that. Their platform helps you identify the strongest local keywords to use on your site that will help you climb up the search engine rankings. They also offer website auditing tools and provide recommendations on how to improve SEO.
Prices vary a lot with this tool, but basic plans start at around $49.95/month.
If you’re looking for an SEO reporting platform, BrightLocal is a great option to consider.
BrightLocal offers tons of local SEO features including locating and monitoring citations across the web, search rank tracking, online review monitoring, and easy-to-read SEO reporting. All these different reporting features will break down exactly how you’re doing with local SEO, show you what could be improved and prove your ROI on your local SEO efforts.
Pricing for BrightLocal starts at $29 a month, and they also have a free trial period so you’re to take a test run and see if you like the platform.
GeoRanker is great at helping you find your local listings and track your current search rankings.
GeoRanker will create local citations for you on tons of different sites across the web. They also have a local rank checker, so you can check-in and see where your business ranks in search engines in real time.
A lot of their tools can be used for free, which is great for small businesses just starting out with SEO. Once you advance, however, you’ll likely need to upgrade to a paid plan that starts at $99/month.
Synup is a comprehensive local SEO tool that combines some of the best features of the other tools we’ve discussed so far.
First, you can view all of your local listing sites and Synup will automatically scan them to detect any errors or inconsistencies. They also offer a tool that manages industry-specific listing sites, if this is applicable to your business. Besides local listings, Synup offers a lot of reputation management tools. You can get notifications when someone leaves a review, manage your reviews from one platform and even respond back to customers.
Again, the best SEO tools out there tend to cost quite a bit. Signup starts at $30 a month per location, so the cost could add up quickly.
7. Local SEO Checklist
If you’re working with a limited budget, the Local SEO Checklist is a great free option to help you get started. The service is powered by Synup, a company that we mentioned earlier, and is an online checklist that gives you over 40 ideas of how to boost your local SEO.
The site is worth a visit even if you plan on paying for a local SEO tool at some point. IT will help you get a basic of understanding of everything that goes into local SEO, and give you a place to start if you’re currently not doing anything SEO-related.
Ready to Bring in More Business?
If you’re unsure where to start with your local SEO strategy, consider a professional SEO agency to help make expert recommendations on how to use your local SEO tools to your advantage.
Direction is here to help guide your strategy to put you in front of more potential clients and boost your bottom line. Contact us today to learn about what we have to offer.
President, Direction Inc.