Effective local SEO requires a focus on your mobile-first audience. Here are a few ways to do it.
- Mobile friendly SEO helps you connect with mobile customers who are searching for services on their mobile devices
- Google’s algorithm references your mobile responsive website to rank your business on their maps app
- 5 ways to be more mobile friendly:
- Check the mobile website view
- Use larger fonts
- Be concise
- Make CTA buttons stand out
- Simplify navigation
Local SEO helps you connect with people in your geographical area looking for products and services that you provide. Part of an effective local SEO strategy in today’s climate is ensuring you meet your customers where they are: on their smartphones.
The online world continues to move more and more to mobile devices. One recent study found that people around the globe spend an average of 4.2 hours on mobile apps each day, a 30% increase from 2019. And around 85% of Americans now own a smartphone, with 61% of Google searches happening on mobile.
It’s never been more important to cater your local SEO approach to mobile users. We’ll be talking about what mobile friendly SEO is, why it’s such a crucial part of local SEO, and a few ways to get started.
What is mobile friendly SEO, and why does it matter?
In the simplest terms, companies invest in SEO so their customers can find them online, which is especially crucial for local customers. Local SEO uses the right tactics and keywords to connect with people near your business.
In our mobile culture, it’s super important for local SEO to be mobile friendly. This means factoring in how customers behave on their mobile devices and the apps they use to find products and services around them.
Here are a few more tools crucial to local SEO:
Google dominates the search engine world, accounting for 93% of U.S. mobile search traffic. Google uses a “3-pack” method to give users the top three most relevant results for local search queries, using the location of the searcher to create an even more accurate list.
For example, if a user searches “clothing store near me,” Google will deliver the top three closest and most relevant stores based on their current location and rank. These searches are often conducted on mobile devices where customers can get quick answers and simple guidance for taking action.
Another consideration is where you appear on smartphone map apps, and again Google takes the cake with Google Maps. When a user searches for a store within a map, they should see your business pop up as a nearby option. Getting in the Google Maps 3-pack, which is the three results at the top of a map search, can be lucrative. A study by Google found that 76% of people who conducted a local search on a smartphone visit one of the top three locations within 24 hours and 28% make a purchase.
Core Web Vitals Metrics
Google has recently decided to implement changes to its Core Web Vitals metrics – namely, they are putting greater focus on the user’s experience when interacting with your website. The better the user experience, the better your chances of being ranked highly on Google’s search engine results page (SERP).
The company has created more importance on three metrics that it will assess when determining your rank:
This measures the loading speed of the largest above-the-fold element on your page. This usually represents the most important element, so it’s a good measure of user experience if it loads quickly.
First Input Delay (FID)
FID measures how long it takes for a page to respond to the first user interaction, such as a tap or click.
Cumulative Layout Shift
This metric looks at a page’s stability by testing how often the layout changes without input from the user.
Google’s recent updates to Core Web Vitals and other parts of the service show that they are putting even more importance on a site being mobile friendly. That’s your clearest indication that you should be doing the same.
5 ways to focus on mobile friendly SEO
So how do you get to the top of Google’s SERP and map results? Follow these strategies to effectively combine mobility and local SEO, creating a more user-friendly experience:
1. Check the Mobile View
Always make sure your website and landing pages are easy to view and access on mobile devices. Most platforms allow you to view your pages from the perspective of a mobile device versus a desktop.
Fix any formatting issues and ensure that images look attractive in these formats. Make it easy for users to click through to other pages and use the menu.
2. Use Larger Fonts
Users who access websites from their mobile devices are working with smaller screens. This means you need to make content larger so they can read it. They don’t want to have to squint or zoom in to read your content. For Direction.com and our clients’ sites, we often size body content to 18px.
3. Don’t Include As Much Text
Mobile readers also want to be able to get the message quickly. They don’t want to read a novel just to learn about your services. Instead, format your web pages with bite-sized, easily digestible sections of text that pull users through your page, including bullet points and snippets wherever appropriate.
4. Make CTA Buttons Stand Out
It’s important to make sure your desired CTA pops on the page. Make your buttons and links clear, so users know what to do to take the next step. And use buttons whenever practical, because they are always more effective than hyperlinked text for moving users to key touchpoints.
5. Simplify Navigation
Finally, try out your menus and navigation systems on a mobile device. Make sure that any drop-down or embedded menus are easy to find and click using a smartphone. Don’t make navigating your site complicated.
These tips will help you create a mobile friendly approach to local SEO. Don’t forget just how many of your customers are finding local services using their mobile device, whether using a maps app or conducting a mobile Google search.
Work with Direction for better local SEO
The team at Direction will help you take the right steps toward better mobile friendly SEO. We help you get more leads, increase your visibility on the major search engines, and increase your revenue, all with the right approach to SEO. Our local SEO experts help you improve your marketing strategy and give your website’s mobile ranking the boost it needs.
Contact Direction today and schedule a discovery call to get started on improving your local SEO.