8 On-Page SEO Tips and Techniques That’ll Improve Your Search Ranking

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    When you’re crafting engaging content for your website’s SEO efforts, you want to make sure that every part of the page works together to create the best possible chances for your blog to rank high on search engines. That means that you need to utilize every possible angle, everything on the page.

    This is everything from your content to your headline tags and everything in between. You need to follow SEO best practices in all areas of your website.

    If you’re not sure whether or not you’re following these best practices, keep reading. We’ll walk you through the best on-page SEO tips so you can make your website work for you.

    What Is On-Page SEO?

    On-page SEO is using your webpage to rank higher in Google and other search engine searches. Specifically, on-page means the content and the HTML code on your page, because you can use both of these things to make your webpage more relevant to your audience.

    Over the years, as search engine technology advances and changes, SEO techniques change along with it, so it’s important to keep updated on the best practices.

    1. Vary Your Main Keyword

    on-page seo keywords

    Every individual page on your website needs to talk about a specific topic. This makes the page optimizable. Make sure you use the keywords that are the most relevant to that specific page and use them early.

    While you’re at it, use bold and italics when you use your keywords as often as possible. It stands out to your audience and adds emphasis to the value of the words.

    2. Heading Tags Count

    on-page seo heading tags

    It’s a good idea to separate all of your information in your blog post with headers, because it gives your readers an idea of what information will be in each section, and it divides the page into easy to read parts. However, these headers serve another purpose as well.

    Search engines give extra weight to the words inside of the header tags, so make sure that you incorporate your best keywords into them.

    3. Use Keywords as Anchor Text at Appropriate Times

    on page seo anchor text for keywords

    When you link to another page inside of your website, use your keywords as the anchor text. The anchor text is the text that you turn into a clickable link. This is another way that search engines provide weight to certain keywords.

    However, just like with all the other kinds of keyword uses, don’t overdo it. You run the risk of looking spammy, and you won’t get anywhere with spam.

    4. Use Alt Tags for Images

    alt tags are essential for image seo

    When you create great content, you want to make sure that it looks as good as possible as well. That’s where images come in. They help to break up walls of text and make your page more appealing in a visual sense.

    However, they have another use as well. You can use them to boost your website’s on-page SEO.

    Every image you upload needs a title, and there’s no reason you shouldn’t use those titles to boost your SEO as well. Include relevant, hard-hitting keywords in these tags so that people can find your website even when searching Google images.

    Also, consider using alt text and descriptions for each of these images. This is another chance to help people who might have slow-moving internet and its an opportunity to add more keywords to your work.

    5. Your URL Structure

    8 On-Page SEO Tips and Techniques That'll Improve Your Search Ranking 1

    Using a search engine friendly URL can help your website get better results as well. Shorter URLs are great for your customers to remember and they’re also more likely to rank high.

    But it goes deeper than that as well. If you can, include your keywords in the section of URL that comes after your business name.

    The shorter the URL, the better. So make sure you use this space wisely.

    url structure for seo infographic

    6. Internal Linking

    brand awareness campaign

    It’s important to include links to other blogs with high authority in your content. However, it’s just as important to link to your own pages as well.

    You should place relevant, important links to your website in your work whenever possible. This not only makes your website easier to navigate, but it also boosts your SEO power.

    When those Google bots crawl your pages in search of relevant keywords, the more of your links they come across, the better. This helps associate your page with relevant keywords and phrases.

    When you’re looking to increase your internal links, you can do this with links in your content and permanent navigation links.

    7. Keyword Density

    keyword density

    By now, you know that including keywords in your content is important for ranking on Google. It helps search engines figure out what you’re writing about, after all.

    That said, you shouldn’t ever try to stuff keywords into your content where it doesn’t belong. Don’t repeat yourself over and over and don’t overuse keywords in the hopes that search engine bots will rank you.

    This behavior can get your website banned from search engines, and that’s the last thing you want.

    Try to keep your keyword density around 2%. That means that your keywords only make up about 2% of the other words that you write.

    This can get hard because sometimes you have a keyword that you just have to say a lot when you write about it. But try your best to keep it low.

    8. Page Titles

    Seo tips for on page seo

    Using page titles to increase your on-page SEO tactics is another great method of optimization. Every page on your website needs its own title, and you need to make sure that those titles include the keywords you’re trying to rank for.

    On-Page SEO Tips

    These ideas are just a few of the ways that you can use SEO ideas to make your website more search engine friendly. When you start to pay attention to your online traffic, you’ll notice just how much these simple things change your relevancy to Google users.

    Some of these on-page SEO tips might seem like a big deal all on their own, but when you put them together to create a complete picture, you’ll be ranking on Google in no time.

    For more information about search engine optimization best practices, visit our website today!

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.