Are you looking for effective ways to increase your brand’s visibility? Are you struggling to keep up with the competition in terms of online marketing? Your online business visibility could be improved with the help of a digital agency.
Branding lets you introduce yourself to your target market. It helps to bring your message to the public. Thus, online brand visibility is non-negotiable.
It’s normal for small businesses to struggle in terms of online business visibility. But thankfully, there is what we call Search Engine Optimization (SEO) marketing. This helps to increase the online traffic of your website.
If you’re unfamiliar with the term, SEO is a process that improves the online ranking of your website. It focuses on keeping the search results “organic.”
Continue reading below as we discuss some SEO marketing tips that the best digital agencies practice.
Online Business Visibility: SEO Marketing Tips to Consider
The world’s most valuable brands didn’t explode overnight. Apart from investing huge amounts of money, they also used effective marketing strategies. With today’s internet-dependent age, the leading brands continue to adapt and evolve.
Let’s take a look at some valuable tips that will guide toward the same path to success.
1. Start with a Domain
If you are just laying the foundations of your website, you need to start with a domain. After finalizing the name of your brand, head on to hosting sites like GoDaddy or 1and1. Check if your company name is still available.
When it comes to the cost, expect to pay a minimal amount. The most important aspect lies in choosing a domain name that best suits the identity of your company.
But before finalizing your domain name, make sure you brainstorm with your team. Try out several names and say them out loud. See which one sounds the best.
In case your domain name involves more than one word, you need to write it down. Eliminate the spacing between the words. See how you can simplify the domain name.
Some businesses turn into subjects of mockery because of their poor domain name. Choose wisely so that you can represent a brand that you’re proud of!
2. Content Rich in Keywords
Leading search engines like Google use “spiders” to determine the rankings of websites. A spider software browses websites in a crawling and automated manner. It identifies the actual copy on the page including its keywords and phrases.
It basically determines the relevance of the website whenever a user types keywords or phrases on the search box. You need to
As the website owner, you need to use keyword-rich content. This means that if your business is about pet care, you need to fill your website with keywords related to pet care. Effective keywords and phrases may include “dogs,” “cats,” “pet food,” among others.
Focusing on the wrong keywords is one of the biggest mistakes in SEO marketing.
Start by identifying keywords that your target market will likely type on the Google search box. Spread these keywords and phrases naturally on your website’s content.
3. Maximize Social Media
With practically everybody already in social media, you need to use it to increase your brand’s online presence. Thus, you need to create a Facebook, Twitter, and/or Instagram account for your company.
There are many advantages to utilizing social media. First, you will get to reach your target market faster. You can connect with more people regardless of which part of the world they are.
By creating a Facebook fan page, you can promote your latest products and services faster. You can also generate interactions with the public.
You can create customer engagement and build excitement for an upcoming product offering.
In addition, you can link your website to your social media accounts. This way, they can check out your official website with a single click from your Facebook or Twitter account.
4. Blogs Still Work
If you love to write, then use your writing skills by starting a blog. For start-ups, blogging is one of the fastest and most economical ways of creating brand awareness. Simply create a Blogger account and start writing.
If you already have an existing website, create a blog section. Make sure to categorize the topics. This will help users browse through the articles faster.
Best of all, you can also link your blog posts to your social media accounts. Make sure you regularly post your blogs so that they content is continually being shared across your accounts.
Don’t forget about old posts, either! Just because they were written last month doesn’t mean they aren’t relevant. Share your old blogs on your Social Media channels to get new viewers on those posts.
5. Video Marketing
Pictures and blogs are good. But video marketing is better.
People love watching videos of any kind. But, just because they’ll watch anything you post, doesn’t mean you can throw something together. Since people spend hours on YouTube, you need to create engaging videos.
Come up with engaging content that will generate buzz among viewers. You can create tutorial videos of your products. You can also shoot testimonials from your loyal patrons.
Much like your blog posts, you can post your videos across all your social media accounts. Don’t forget to put a link to your company website in every video that you publish.
Again, remember to repost old videos on your social media pages. That way you can continue to show Google that people are actively engaging with your videos.
6. Use Linking
Lastly, you should also learn how to link. Google uses links to see which of your website’s content is valuable. Google follows internal and external links on your website.
The more links your posts have, the more valuable they are in the eyes of Google. However, you need to be strategic about this. You can’t just put links anywhere in a post and expect them to work.
Make sure the links you use are to credible, relevant sources that matter to what you are talking about. Think about ways you can incorporate a link to a source or a relevant site as you write your content.
So if you use a source or another website in your posts, make sure you include a hyperlink.
Be aware of certain practices that will help you come up with more valuable content. Keep your website’s content fresh.
Every month, set a schedule where you will change some texts and images on your website. You may also try to add or remove some pages. Make sure that you go in and
As for your blogs, try to come up with at least one post per week.
Lastly, you need to educate yourself with the latest changes in the world of SEO. Keep in mind that Google and Microsoft tweak their algorithms from time to time. Thus, you need to stay up to date and apply the necessary improvements on your website.
Trust a Pro
Since building a brand take a lot of time and resources, you need to make efficient decisions. Our team of digital marketing experts can handle your online business visibility requirements.
Don’t hesitate to contact us and tell us what you need. We will sit down and discuss with you your options. We will create a solid plan that will help bring your brand to the next level.
President, Direction Inc.