Beauty Spot Medspa had a limited marketing budget when they first contacted us, because the bulk of their budget was allocated for rebranding and a new website. Being that they couldn’t commit to a comprehensive SEO campaign, we encouraged they subscribe to Direction Local, our local SEO software for small businesses based in the U.S. and Canada, which is only $60/month.
Our software is perfect for business owners with little knowledge in search engine optimization (and who might also be working with a tight marketing budget or a small marketing team). Moreover, Direction Local also produces great organic search results regardless if a business has engaged in an SEO campaign prior to joining, which is the case with Beauty Spot Medspa. Though they only rank for few keywords in organic search (reported by Ahrefs), their local keyword rankings, such as “botox near me” far outpace their competition in the Bel Air, Maryland area.
The reason for this, is that there are different ranking factors for local businesses versus businesses trying to rank in national and international search results (which are most often supported by content creation and link building). Direction Local not only optimizes for all of these local ranking factors, but it also streamlines results so our Superusers can benefit from their investment in just a few short weeks.