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Multi-Location Local SEO Campaign for
Drew James Aveda Salons
About Drew James Aveda Salons
Drew James Aveda Salons is a family-owned and operated Aveda hair salon established in 1967. Since their inception, they have cultivated an inspiring and welcoming culture that has established them as the choice Aveda salon for both clients and stylists.
Today, they have three locations throughout South Florida — Hollywood, Plantation, and Pembroke Pines.
When Drew James Aveda Salons came to us in July 2021, they already had clout in their industry and a good online presence. However, due to their long lifecycle in the marketplace, they had inaccurate information on various directories, which was causing customer confusion and a dip in search engine rankings.
We immediately created location profiles in Direction Local for each salon to remedy NAP (name, address, phone number) inaccuracies and duplicate listings — the building blocks for an effective local seo presence — as well as to distinguish their brand image from the Aveda Institute, which is unrelated to their business.
Local SEO Improvements for Drew James Aveda Salons
Visibility Index
Visibility Index indicates the number of accurate data fields across directories. This is measured on a scale of 0-800 with 800 being the best. The more accurate a business’ information is across directory listings, the higher the visibility index.
Drew James Hollywood
Visibility index improved from 537 to 733.
Two duplicate listings cleansed:
ShowMeLocal and Chamber of Commerce
Drew James Plantation
Visibility index improved from 569 to 744.
Three duplicate listings cleansed:
Yalwa and Chamber of Commerce
Drew James Pines
Visibility index improved from 599 to 733.
Two duplicate listings cleansed:
US-Info and Chamber of Commerce
Local Rankings in Google's Coveted Map Pack
Direction Local is designed to help businesses rank in Google’s map pack for the search terms and business categories specified in their location data. After curating Drew James Aveda Salons’ profiles, we saw an increase in local rankings for high-value search terms.
Drew James Hollywood
Top 3 Local Results in 49 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 13 zip codes
Click here to view the local ranking report generated by Local Falcon.
Drew James Plantation
Top 3 Local Results in 60 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 12 zip codes
Click here to view the local ranking report generated by Local Falcon.
Drew James Pines
Top 3 Local Results in 78 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 55 zip codes
Click here to view the local ranking report generated by Local Falcon.
Local Search Metrics for Drew James Aveda Salons
Drew James Hollywood
In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Hollywood’s Google Business Profile saw the following engagement:
- 4.7k Google Search Impressions (19.4k since January 2022)
- 5.4k Google Maps Impressions (17.7k since January 2022)
- 147 Requests for Driving Directions (529 since January 2022)
- 336 Website Visits (1.3k since January 2022)
- 454 Phone Calls (1.7k since January 2022)
- 17.3k Photo Impressions (65.5k since January 2022)
- 8.6k Direction, Discovery, and Branded Searches (32.2k since January 2022)
Drew James Plantation
In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Plantations’ Google Business Profile saw the following engagement:
- 4.7k Google Search Impressions (19.3k since January 2022)
- 4k Google Maps Impressions (16.2k since January 2022)
- 151 Requests for Driving Directions (507 since January 2022)
- 344 Website Visits (1.3k since January 2022)
- 314 Phone Calls (1.2k since January 2022)
- 19.2k Photo Impressions (68.8k since January 2022)
- 7.5k Direction, Discovery, and Branded Searches (30.8k since January 2022)
Drew James Pines
In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Pines’ Google Business Profile saw the following engagement:
- 3.3k Google Search Impressions (12.8k since January 2022)
- 3.3k Google Maps Impressions (12.4k since January 2022)
- 123 Requests for Driving Directions (520 since January 2022)
- 199 Website Visits (796k since January 2022)
- 141 Phone Calls (557k since January 2022)
- 4k Photo Impressions (15.2k since January 2022)
- 5.6k Direction, Discovery, and Branded Searches (21.8k since January 2022)
Supercharge Your Local Online Presence
Drew James Aveda Salons have seen immense Local SEO results since joining Direction Local in July 2021 — and all for $60/month.
We can do the same for your business.
Get in touch with our Local SEO experts to schedule a free demo of our software, and see how we can boost your online presence in just a few short months!
