The Story of Karen Threlkel, ND
Naturopathy is a way of life. Today, thousands of people turn to medications to treat all kinds of ailments. But how do you get to the root cause of a health concern? Karen Threlkel, ND, is a naturopathic doctor in Washington DC who uses a holistic approach to combating illness.
With the help of state of the art genetic nutrition counseling, she uncovers the roots of every unique human body that steps into her office. She treats her patients with an approach that defies standard medicine and heals the individual. After over 20 years in practice, she found that times were changing, and word of mouth had transformed into something we like to call the Google Algorithm. Karen Threlkel, ND, chose to work with Direction to boost her business and cure more patients through holistic health practices.
Dr. Karen Threlkel was ready to break free from her group practice, Restorative Health, and stand out on her own! We took a deep-dive into what it means to be a holistic doctor. We researched the Washington DC area and looked at who was searching for her services. Next, our team got together and strategized how we could help her rank organically in the Google realms. We found that developing a website that was soft, clean, and soothing would be the first step to getting her found in search results.
Our first step was creating a seamless, soft website that was engaging and welcomed patients into Dr. Threlkel’s practice. We crafted a custom website with images that represented her brand and her mission.
Next, our content writing team worked with her to create a unique way to capture who she is and her practice. We sat down with her to rework old content and give it a new edge to draw in patients.
Once her website was launched, our team sat down with her to learn more about what she wanted to say to her audience and to craft blogs around those ideas. We performed extensive keyword research to find what her patients were looking for and how we could target them better.