The Story of Oz Leasing
The SEO Challenge
The Solution
So here’s what we did. For a fraction of the cost he was forking over for leads, we deployed a team of copy and content writers to fill his website to the brim with unique product descriptions for each car in his inventory.
That’s over 500 pages of original, high-quality content! Plus, we wrote a series of blog articles giving readers vital information about understanding lease terms and providing advice on how to choose the right vehicles and options.
Within a few months, Michael’s cars were outranking even the manufacturer’s websites!
The Impact
Focused Content Marketing Strategy Wins in Google
- Increased traffic by over 4,000% in under 8 months
- Increased keyword rankings by over 2,000% in under 8 months
- Earned Google featured snippets for multiple vehicles
- Many instances where the same vehicle page ranks #1 AND #2 organically
- Google Accelerated Mobile Pages (AMP) validated
- Averaging 150+ calls/month directly from Google search
We Also Worked on Ensuring the Website Loads Quickly
How We Fixed The Issue
- Browsing caching
- Gzip compression
- Lossless Image Compression
- Reduced server response time
- Database and object caching
- Minifying of HTML, JS, and CSS files
- Removed unnecessary query strings
- Full setup and optimization of clients CDN
- Deferred parsing of possible JavaScript files
- Eliminated render-blocking JS & CSS files above-the-fold
But That's Not All...
We outranked Audi, Lexus, and Chevrolet for their own vehicle lease searches, proving that we can take on whoever your competition is – no matter how big they may seem.
Michael’s case proves that any business owner with a valuable product or service can compete in today’s market. It doesn’t matter how large you competitors are; we’ll put you right beside them for a fraction of their budget.
Michael recently opened up a new location where he hopes to continue disrupting the auto industry with a new approach to the car-dealership experience.
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in Florida