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The Story of Oz Leasing
Michael, the CEO of Oz Leasing came to Direction because of the ridiculous cost of leads in the auto leasing industry.
Michael was unique because he had an innovative and brilliant idea for how to revolutionize his industry and provide superior service to the customer. His online platform was a one-stop-shop for auto leasing. You could browse an inventory of vehicles, choose the length of the lease term, number of miles, and even your interior and exterior color choices right on the website.
Then with the click of a button, you’d have your new car delivered right to your door in a matter of days.
But like many business owners with brilliant ideas, Michael’s poor visibility meant that he had to give significant amounts of money to other companies with more authority on the web to get solid leads. Hardly seems fair, doesn’t it?
The SEO Challenge
Being a company which provides auto leasing services nationally, Oz Leasing was up against some of the most cut-throat competition in the world – all of the automobile manufacturers.
To increase his leads and sales through organic search, we needed to boost his site to the top of Google search results for a large number of popular vehicles.
The Solution
So here’s what we did. For a fraction of the cost he was forking over for leads, we deployed a team of copy and content writers to fill his website to the brim with unique product descriptions for each car in his inventory.
That’s over 500 pages of original, high-quality content! Plus, we wrote a series of blog articles giving readers vital information about understanding lease terms and providing advice on how to choose the right vehicles and options.
Within a few months, Michael’s cars were outranking even the manufacturer’s websites!
The Impact
Focused Content Marketing Strategy Wins in Google
- Increased traffic by over 4,000% in under 8 months
- Increased keyword rankings by over 2,000% in under 8 months
- Earned Google featured snippets for multiple vehicles
- Many instances where the same vehicle page ranks #1 AND #2 organically
- Google Accelerated Mobile Pages (AMP) validated
- Averaging 150+ calls/month directly from Google search
We Also Worked on Ensuring the Website Loads Quickly
Before: 49.57 second load time
How We Fixed The Issue
- Browsing caching
- Gzip compression
- Lossless Image Compression
- Reduced server response time
- Database and object caching
- Minifying of HTML, JS, and CSS files
- Removed unnecessary query strings
- Full setup and optimization of clients CDN
- Deferred parsing of possible JavaScript files
- Eliminated render-blocking JS & CSS files above-the-fold
After: 1.41 second load time
But That's Not All...
We outranked Audi, Lexus, and Chevrolet for their own vehicle lease searches, proving that we can take on whoever your competition is – no matter how big they may seem.
Michael’s case proves that any business owner with a valuable product or service can compete in today’s market. It doesn’t matter how large you competitors are; we’ll put you right beside them for a fraction of their budget.
Michael recently opened up a new location where he hopes to continue disrupting the auto industry with a new approach to the car-dealership experience.
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