The Impact
We implemented a contact form and click-to-call integration so their clients could get in touch with them through the website. Our Pay-Per-Click Advertising team and copywriters collaborated to create a Google Ad landing page that immediately started generating new clients for the firm. By targeting the most relevant keywords in the industry, the campaign was optimized to drive only the highest-quality traffic.
RP&B Law now has a new website that not only looks great- but is fully optimized for search engine visibility and loaded with all the tools they need to launch a comprehensive SEO campaign. Even better, their employees can manage and make updates to the website themselves, which means they don’t have to call their “web guys” every time they hire a new attorney or publish a new blog article. For the Google Ad landing page, RP&B achieved an impressive conversion rate of 7.69% in the first month of the campaign. RP&B now has a brand-new platform to show their potential clients why they are Northern Virginia’s number one law firm.
