Sloan School of Music 1

Sloan School of Music

Branding and WordPress Web Design & Development for a brand-new music school in maryland

The Story of Sloan School of Music

Sloan School of Music approached us in its most nascent phase. They had a team, a business plan and outline of how their company would be, but they lacked a logo, visual brand, and subsequently any sort of online presence. We were happy to contribute our skills to help establish their business, and we built a visual identity from the ground up.

The Challenge

SSoM was aiming to be a competitor in the music lessons sphere, a space that is already populated with dozens of other small-scale businesses and a couple of large-scale ones with locations all across the country. They had a business plan and vision for their stores that would make them stand out, and they needed an identity and web presence to match. 

Since SSoM came to us with no visual identity, so we had to start with their most basic visual marker: their logo.

The Solution

Led by our creative director, our designers implemented a theoretical approach to the new brand and applied the Swiss-style design approach to both the logo and the website. There is an entire theoretical logic behind the Swiss principles of design, but they boil down to this: a clean, objective typographic approach that supports readability. 
Sloan School of Music 2

Determining the brand’s voice to be friendly, fun, and bold, we spiced up the sterility of the Swiss approach by exaggerating the typography and making it large and loud. We then juxtaposed the heavy, bold structure of the typography with a series of loose line drawing illustrations to visually convey the open and friendly learning style of the brand. 

Upon seeing the logo and landing on the website, there’s no doubt about where you are; the typography and visual style leap out at you and beckon you to take part in a unique learning experience.

Mobile, Tablet, and User Friendly

Our lead developers stepped in to put on the finishing touches after the design process was complete. An interactive calendar, and live updated social media page makes this website user friendly and transparent across all platforms.

The Impact

The unique website proved to be a great experience for all visitors, from students, to teachers, to brands. Sloan School of Music is thrilled with their new identity and are looking forward to the opening of their brick and mortar store!

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