Direction.com's Custom-Tailored Strategy for Sports Technology Labs
Our SEO strategy involved content creation, proactive link building, and robust, ongoing technical SEO work.
The first hurdle we needed to overcome was educating Sports Technology Labs’ audience on the efficacy of their product while keeping content fresh, informative, and discoverable.
Sports Technology Labs sells one product: SARMs. Given this limitation in topic variation, we needed to invest a lot of attention in understanding their customer’s pain points, while staying up-to-date on the latest trends and developments in order to keep their content relevant, engaging, and oriented to solving their problems.
Since enlisting our service in January 2021, we have published 33 high-value, well-researched blog articles, which have helped us earn search engine rankings for some 2.3k keywords. Of these, 287 rank in the top 5 positions on Google and help to drive an estimated 11.5k monthly website visitors.
What’s even more exciting is that the keywords Sports Technology Labs dominate are of the highest value. According to Ahrefs, the value of their keywords rankings are estimated at $1.5k, meaning that a competitor would have to spend roughly $1.5k a month on ads for similar exposure — and these “ads” would not nearly generate as high of a click through rate.