Local SEO for a Real Estate Agency in Austin, TX.
Spyglass Realty is a real estate firm in Austin, Texas that specializes in luxury living and high-end properties.
Keyword Rankings
Organic Traffic
Sales Qualified Leads
Organic traffic
+31,212 increase in 9 months
Organic keywords
+15,253 increase in 9 months
Not only have we increased the amount of keywords the website ranks for by 15,000+ keywords, but we’ve gotten 527 keywords to rank in the top 3 results organically.
Spyglass Realty became a Direction Local customer in July 2022 with the goal of becoming the top-rated real estate agency in local searches throughout Austin, Texas.
In 3 short months, Spyglass Realty expanded their local maps rankings to a wider geographic area. The increase in overall visibility means that when more customers search for realtors in Austin, TX, they’re much more likely to find Spyglass Realty as a top result. Today, when you search “realtors near me” in Austin, you’ll find Spyglass Realty as a top result in Google’s Map Pack.
Spyglass Realty’s visibility on Google nearly doubled from July to August — just 1 month after creating an account on Direction Local.
In July 2022, they had 3,621 search impressions, compared to 6,831 in August 2022.
Similarly, they increased from 2,115 maps impressions in July to 5,733 in August.
Another major win for Spyglass Realty was the number of interactions on their Google Business Profile.
From July to August 2022, they saw 2x the number of requests for driving directions and double the number of clicks to their website (from 119 to 261 clicks).
The real estate industry relies heavily on photography to communicate the value of their listings. It was awesome seeing Spyglass Realty dominate image searches just 1 month after launching Direction Local.
As we can see, Spyglass Realty’s visibility in image searches on Google experienced a massive uptick from July to August 2022 — going from 4,328 to 8,780!
The success of Spyglass Realty’s Local SEO campaign can be summarized by the number of customers to find their Google Business Profile through local search.
From July to December 2022, Spyglass Realty was discovered through indirect searches on Google Maps 131,324 times.
As we can see the majority of this discovery is driven by indirect queries, meaning a customer found their organization by searching for the services they offer, their business category, or their specified keywords.
Direction Local equips local businesses with everything they need to reach their target audience and increase sales leads. If Spyglass Realty’s early successes in local search excites you as much as it does us, then get in touch with one of our Local SEO Experts for a free demo of Direction Local.
Average Increase
Rankings
Web Traffic
Sales
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
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