A Results-Driven Local SEO Campaign For An Individualized Nutritional Pharmacy
Village Green Apothecary
Founded in 1965, Village Green Apothecary‘s full-service pharmacy has safely provided prescription drugs for over 50 years. Their pharmacists have significant knowledge of nutrition and alternative medicine, drug-nutrient.
Village Green Apothecary came to Direction to improve their online presence, and strengthen their market dominance in Bethesda, Maryland.
In conjunction with a full-service SEO campaign that served to improve their authority in the supplemental nutrition niche, we also optimized their local business profile, using Direction Local, to help them rank higher in local searches, maps, and voice search apps.
Direction Local is our Local SEO software and reputation management tool. It’s designed to improve local business visibility and customer engagement by submitting business information to a powerful network of directories, while cleansing duplicate and inaccurate citations across the web.
The impact this has had on Village Green Apothecary’s local reach is significant (and still growing).
Village Green Apothecary's Local Growth Trajectory
Village Green Apothecary signed up for Direction Local in January 2021.
At that time, they were already a strong force in Bethesda, however, they wanted to outrank their competitors on Google Maps and Google Search without having to drastically increase their marketing budget.
To deliver on this business goal, we optimized their profile in Direction Local for only $60/month, which has produced clear and substantial results.
In January 2021, they were tracking roughly 15.6k local impressions on Google Maps and Google Search.
By September 2021, we had nearly tripled the number of monthly impressions they were receiving. This has had a profound impact on their business, as they are now one of the most highly sought-after nutritional pharmacies in Bethesda, Maryland.
Position #1 Rankings
Another great result generated by our Local SEO campaign is their top search engine rankings for high-intent keywords, such as “nutritional pharmacy Bethesda MD” (shown in the following image).
Village Green Apothecary not only dominates the top position, but their Google My Business profile also appears in Google’s Knowledge Panel, which sends strong, trustworthy signals to users searching for the products and services they offer.
Since we started the campaign, the domain rating has shot up, and we’ve increased the amount of organically rankings keywords in Google by over 3,300!
Monthly Revenue Results From Google Organic Traffic
Our Local SEO Services have not only served to position Village Green Apothecary at the top of search engine results pages, but has also played a significant role in monthly revenue generation. In September alone, they tracked a 4.05% conversion rate. To put this into perspective, “The latest survey and studies in 2020 (by Invesp) show that the average conversion rate of e-commerce websites is 2.86%. The average eCommerce website conversion rate in the US stands at 2.63%.”