DC’s Paid Search and Digital Advertising Experts

Generate More Leads and Sales Through Pay-Per-Click Advertising

We partner with business owners in and around the Washington, DC area to create and manage paid advertising campaigns aimed at increasing their impressions, clicks, and conversions.

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  • Ad Copywriting
  • Full Ad Account Setup
  • Landing Page Design
  • Weekly Reporting & Analytics
  • Flexible Monthly Spend
  • No long-term contracts
  • Customized Targeting Strategy
  • Experienced, Dedicated Account Managers

Paid digital advertising allows you to drive targeted traffic to your website, increase brand awareness, and close more sales – instantly.

Because digital advertisements directly target your audience directly, they produce a much higher conversion rate than traditional media advertising. For search ads, we can focus on people who are actively seeking out your products or services – it doesn’t get much better than that.
  • Drive More Sales
  • Work with a certified Google Partner
  • Drastically Increase Brand Visibility
  • Only pay for the users that click on your ad
  • Drive targeted, high-quality leads to your website
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Search Advertising

Advertising through the Google Ad platform instantly places your business at the very top of the search engine results page for your most profitable search terms. Because we only bid on the searches most likely to lead to a conversion, we drive high-quality, targeted traffic at the lowest cost per conversion possible.

Actively Managed Digital Advertising Campaigns

We offer agency talent with a personalized, small-business experience.

We help our clients lower their costs per click or impression and achieve a positive return on investment in their digital advertising because we actively manage the campaign every day.

One of the greatest advantages of digital advertisements is that they can be monitored and altered while the campaign is still active.

Compare it to a print or television advertisement – where your ad will run for a set amount of time. Then, your marketing team will gather data and use it to guide their decisions for the next campaign.

With search and display ads, we can monitor the data daily. We’ll get insights about the audiences that are interacting with the ad, where the most valuable traffic is coming from, and more. Then we’ll fine-tune your spending and placement to improve your campaign in real time.

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Customers reviews

We succeed
when our clients succeed

Our mission is to earn and retain business by delivering straightforward, transparent services that continuously improve the online visibility of our clients. We do this through data driven analysis, planning, and implementation of cutting edge internet marketing technology. We’re proud to employ a friendly and results driven team that continuously promote the success and well-being of our clients. With so many different Adwords consultants and Adwords management companies to choose from, the most difficult decision you will make is selecting your agency. Once you choose us, sticking around is the easy part!
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Google Ads puts you at the top of Google search results. By optimizing which keywords you are bidding on — and just as importantly — those you aren’t, we’ll drive higher quality leads to your site, eliminating over-spend.

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Bing Ads puts your business in the spotlight at the top of their search results, and usually at a lower cost than Google Ads, making for an effective component to a successful marketing strategy.

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Native ads are much like display ads, but look much more “native” or natural on the site, almost like a part of the website. You’ve seen native ads if you’ve visited a site and seen an ad for that site, on another site.

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Display ad design by Direction

Display Advertising

We also manage advertising campaigns across hundreds of websites and blogs that appeal to your target audience. With display advertising, we can get your ad in front of thousands or millions of people and drive high-quality traffic to your website. Though conversion rates are lower than search advertising, these campaigns are cost-effective and go a long way toward improving brand awareness. Unsure about the best way to advertise your business?
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Display ad design by Direction
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Display ad design by Direction

Using Data to Improve your Advertising

We setup all of our campaigns with advanced analytics and tracking. This allows us to zero in on the keywords, ads, and landing pages that are generating the most leads to your business. We leverage this data to drastically cut your cost per lead, while also providing critical insights into your target audience.
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Awards & Recognition

Your campaigns will be managed by the best in the business. Direction.com is a Google Partner, which means we hold certifications from Google and have been vetted to offer valuable services and a high level of customer service. We also manage Yahoo! and Bing campaigns!
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Top PPC Agencies
in 2019

UpCity

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Google Partner

Google PartnerSince 2017

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Top 30 Digital Agencies Worldwide

Yahoo Finance Award 2019

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Best Digital Marketing Agenices in Washington DC

Expertise

Optimize Your Google or Bing Ad Spend

PPC marketing is a highly targeted and effective approach to drive leads for any business vertical.

It’s true that most business owners lose money when they try to manage their own campaign. But before you write Adwords off, you need to understand why this is the case. It’s easy to start using Google Ads. Succeeding… Not so much. You can dive into creating campaigns, learning bid strategies, and achieving good quality scores but there’s so much more to it than that. Google’s training tools and the sea of third-party training programs make search advertising look like a system that can be learned and solved. While analysis and campaign management are a huge part of the equation, there’s another critical component that the majority of business owners aren’t equipped with.

Ready to Grow Your Business?

If you want to advertise with the lowest cost per conversion possible and take advantage of precision demographic targeting, give us a call to speak with a digital advertising specialist today. They will help you determine a budget for your campaign and develop a strategy that will maximize your returns on every dollar spent.
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