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Essential Pages Every Healthcare Website Needs

Essential Pages Every Healthcare Website Needs

Core Pages

Homepage

  • Clear statement of medical expertise/specialties
  • Overview of key treatments and procedures
  • Introduction to medical providers/physicians
  • Patient scheduling information
  • Clear path to appointment booking
  • Emergency/urgent care information
  • Accepted insurance plans
  • Mobile-responsive design for patient access

About the Practice

  • Medical practice history and mission
  • Patient care philosophy
  • Medical accreditations and board certifications
  • Clinical excellence awards
  • Medical association memberships
  • In-network insurance providers
  • Facility photos and medical equipment
  • Clinical team and support staff

Provider/Physician Pages

  • Individual pages for each physician/clinician
  • Clinical headshots
  • Medical education and residency
  • Board certifications and specialties
  • Areas of clinical expertise
  • Languages spoken
  • Medical society memberships
  • Patient testimonials (HIPAA-compliant)
  • Physician reviews and ratings
  • Online appointment scheduling

Treatment Pages

  • Individual page for each treatment/procedure
  • Clinical description of treatment
  • Medical conditions treated
  • Pre-treatment instructions
  • Treatment process explanation
  • Post-treatment care
  • Insurance coverage information
  • Related procedures/treatments
  • Clinical FAQs
  • Before/after gallery (where appropriate)

Location/Contact Information

  • Practice NAP (Name, Address, Phone)
  • Interactive map
  • Parking and accessibility information
  • Clinical hours
  • Directions to medical facility
  • Public transportation access
  • Virtual practice tour
  • Patient contact form
  • After-hours care instructions
  • Emergency protocols

Insurance & Financial Information

  • In-network insurance plans
  • Benefits verification process
  • Self-pay rates
  • Payment plans/medical financing
  • HSA/FSA guidelines
  • Medical billing policies
  • Patient financial responsibility
  • Treatment cost estimates

Patient Resources

New Patient Center

  • Patient intake forms
  • First visit preparations
  • Registration process
  • Insurance verification steps
  • Arrival time requirements
  • Cancellation/rescheduling policy
  • Patient portal registration

Patient Portal

  • Secure login access
  • Portal enrollment instructions
  • Available medical records
  • Technical assistance contact
  • Medical privacy safeguards
  • Patient app information

Compliance Pages

Privacy Practices

  • HIPAA notice of privacy practices
  • Website privacy policy
  • Cookie policy
  • Patient data protection
  • Patient rights and responsibilities
  • Medical record security
  • Breach notification procedures

Terms of Use

  • Medical disclaimer
  • Website terms and conditions
  • Copyright information
  • Patient responsibilities
  • Liability limitations
  • Governing law

Accessibility Statement

  • ADA compliance information
  • Facility accessibility features
  • Contact for special needs
  • Alternative format availability

Additional Clinical Resources

Medical Resource Center

  • Patient education materials
  • Practice news/updates
  • Clinical articles
  • Patient success stories (HIPAA-compliant)
  • Community health initiatives
  • Clinical team highlights

Clinical Careers

  • Clinical/medical positions
  • Benefits package
  • Credentialing process
  • Professional development
  • Practice culture

Urgent Care Information

  • After-hours protocols
  • Emergency vs. urgent care guidance
  • Urgent care procedures
  • Local emergency resources
  • Telehealth options
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