ScanHow does your business stack up in search? Scan for free

Articles in this section

Direct Search, Indirect Search and Branded Search in Google Metrics

Direct Search, Indirect Search and Branded Search in Google Metrics

Direct Search

Direct searches happen when a user is looking for a specific business.

E.g., A customer would like to contact a hair salon, Drew James Salons. The keywords used would be the name of the business.

Indirect Search

Indirect searches happen when a user is looking for a product, service or category that is offered by a certain business.

E.g., If the user would be looking for a hair salon in her area, the keyword would be aveda hair salon and the results could display Drew James Salons amongst others.

Branded Search

A customer searches for a brand related to a business. They relate specifically to brand names that are not the same as the location’s business name. 

E.g., the customer searched for Hair Cuttery and as a result Drew James Salons appears as a recommended result in Google.

Was this article helpful?

Can't find what you're looking for?

No problem! Receive personalized support using the following methods.

Chat support

Mon-Fri 9AM-5PM EST

Phone support

Mon-Fri 9AM-5PM EST

Request a demo

We’ll respond in 1-2 business days

Headquarters

IT Support by SADOSSecure, Fast Hosting for WordPress

Get a free local SEO strategy call

Schedule a free software demo and learn 7 proven tactics that can help you boost your local search rankings today!

results
We do not sell, rent or otherwise disclose personal information collected by our site to third parties in the ordinary course of business.