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How is My Data Structured?

We manage location data in three main objects: AccountLocation and Listing. 

These objects also help define the structure of a profile within our application.


An account refers to a grouped pool of locations.

Every user managing a location in Direction Local will have account access. Accounts are used to manage locations for different brands, regions, countries, or subsidiaries. This allows our users to use one login to access all of the locations they manage. Moreover, it allows Account Managers to invite users to select locations and assign their roles and access rights.

In order to create your first location in Direction Local, you need to first create an Account. There can be an unlimited number of Accounts assigned to a single User Profile, and an unlimited number of Locations assigned to an Account. However, a Location can only be in one Account at a time.

In order to activate an Account, visit Direction Local and select on the subscription tier that best fits your business.


Locations contain the definitive business data that will be synced with the directories in our network. This is where the core business data for your location marketing exists.

Locations refer to all kinds of commercial and physical entities you can submit to directories. These can be offices, stores, pick and drops, information centers, and so on. Generally, if your business meets the qualifications for a Google Business Places (formerly Google My Business) then it meets the criteria needed for a Direction Local Location profile. Even if your business does not serve customers at a physical address or storefront, you can still create a Direction Local profile, hide your address, and set your location preferences to cover a specific service areas (or multiple service areas).


Listings are the most granular objects in an Account and represent the publication on directories. Listings are managed by Direction Inc. but hosted by the directories, such as Google, Facebook, Yelp, Foursquare, and so on.

A listing profile represents the final result that will be made visible for users as an online profile that contains the business details and contact information needed for customer engagement.

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