This article gives an overview of everything to know about Keyword Recommendations.
What are Keyword Recommendations? #
Keyword Recommendations suggests and scores the use of keywords in content to help users optimize their website for ranking and online searches.
Where are Keyword Recommendations Displayed? #
Keyword Recommendations are currently displayed in the location profile’s Long and Short Description fields.
What does Keyword Recommendations Do? #
This tool provides users with the most relevant keywords for their business. Using these keywords will help optimize the content so that the business appears in related searches.
Features of Keyword Recommendations #
When updating the Long and Short Business descriptions, the Keyword Recommendations tool will appears above the field.
The tool is comprised of the following features: #
1. Keyword List #
The Keyword List is a list of the first 20 keywords that appear in the keyword field. The keyword field can be found on the Basic Data tab of a location’s profile.
The Keyword List can be updated at any time, though removing a keyword from the list may impact the score of content fields where this keyword is used.
Keywords can be reordered in the keyword field by dragging and dropping. It is recommended to put your most important keywords first.
2. Keyword Score #
The Keyword Recommendation Tool shows how well a particular keyword is suited for your content. The score is based on the length of your content. Longer content will need more keywords to be well-optimized.
There are three score levels: Weak, Moderate, and Strong.
Strong: The content is optimized with relevant keywords.
Good: The optimization of this content is fine, though it can be improved. Additional details on the Keyword Recommendation tool will notify the user if there are too many or too few keywords for the amount of content in the field.
Weak: The content is not well optimized. There are either not enough keywords or there are too many keywords. Too many keywords is called “Keyword Stuffing” and is frowned upon by the search engines.
3. Keyword Highlights #
Keywords are always highlighted in content fields, even when the field is not being updated.
This helps users quickly identify content that may need to be optimized.