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What are “Labels” used for? 

What Are Labels?

Labels are a way to group locations together. You can make a label called “Virginia” or “Maryland” to group all the locations in those cities together.

Where Are Labels Created?

Users can create labels under the Basic Data of each location profile. You can also insert them in an Excel Sheet and import them when you edit multiple location data.

This is a free text field that allows you to select from existing labels or create new ones. The amount of labels is unlimited.

How Do I Use Labels?

Labels are helpful to use when you want to show only some of your reviews, or when you want to post something on a specific group of locations.

You can also use labels for marketing campaigns. For example, if you have a campaign for Easter, you can create a post and select the “Easter Campaign” label. This will show all the locations that are part of that campaign.

You can filter locations in the dashboard insights based on their labels. For example, to evaluate the reviews of your store with the label “Outlet” after an offer has been made public.


Because labels are for internal use only, they will neither be published nor be visible on any directory.

What is the difference between admin-only and public labels?

Any user who has edit rights to labels can create public labels. Once created, all users can manage the labels assigned to their locations.

Admin users can change the permission of a location label by setting it admin-only; this means that only Admin users will be able to see and manage it.

Both types can be exported in the Labels columns.

Best Practices

  • Do not use special characters (e.g. +)
  • Use labels whenever they add functionality. If a location doesn’t fit into any groups it doesn’t need to have a label
  • Try to stay within 5-10 labels for each location
  • Use unique keywords where possible because the search function in Direction Local also searches in the name & address (e.g. do not use “west” as a label if many locations have this word in their name or full address; use “westregion” instead)
  • One location can have multiple labels but it is not possible to specifically target locations which have more than one label. Thus, it is better to create a unique label for each purpose:
    • Example: Location 101 has Label A, Location 102 has Label B and Location 103 has both Label A and B.
    • When posting for both Label A and Label B you are including ALL locations under those labels, in this case, all 3 Locations.
    • To target Location 103 only, create a label “A and B” to be chosen when posting for locations for which Label A and Label B applies. 

Use Case Examples and Recommendations

  • labels per regions
  • labels per brand
  • any locations eligible to post on GMB (if there are any)
  • high/low performing locations
  • franchise/co-owned locations
  • locations taking part in X campaign/event
  • flagship locations
  • locations with good/bad reviews
  • locations which need new imagery
  • location to be opened/closed soon (remember not to sync locations which are not yet open) 
  • connected Facebook locations (if not all locations are connected for strategic/operational reasons)
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