As an active user you will find a lot of information on the Locations overview tab. This is the heart of your location marketing cloud. Let’s take a look at the most important features on this page:
Add/Create A Location
There are two ways to create a new location in Direction Local. The process depends on whether you plan to add one or multiple locations.
For adding one locations, you can click on ‘Add Location’ on the top left, which will open up the input form.
For creating multiple locations at once, you can use the Export/Import options.
Location Name and Identifier
When you select a specific location by clicking on its name, you can change the information that is related to that specific location. This includes Basic Data, Rich Data and Photos & Videos.
Search and Filters
When using the search bar, you can type in a location’s name, identifier, or address. You can also add filtering options to your locations for more effective organization. We suggest trying all the filters that are available to build the most efficient dashboard for you.
- Account: if you need to have an overview of one or some specific accounts.
- Sync Status: if you would like to check which accounts are in sync or not.
- Contract Status: this allows you to filter according to the status or time range of the account’s contract with us.
- Directory Connection Status: related to the verification status the account currently has with Google Business Profile and Facebook.
You can view all the locations or the ones that you filtered either as a list or on a map, by selecting the “Map view” option.
The option on the top right side of the page will trigger the sync for all selected locations, meaning that it will start the transmission of data from our cloud to the directories.
Once you have at least one location listed here, you can have a general overview on other different aspects, and you can hover your mouse on each icon to see what it relates to:
This column identifies the status and the current end date of the contract.
How many directories this location is synced out of the total number of directories in the product plan.
This indicates the percentage of the fields that were filled with required information about the profile.
This clarifies what data is missing for each location’s profile (e.g. opening hours), so you can take the necessary actions based on the recommendation to complete it.
Part of the reputation management module, the Posts column displays information about posts or offers created via the section “Publish.”
Part of the Engage product, this shows the average rating provided by customers who have evaluated the location in the overall directories.
Also part of the reputation management module, here you can see how many ratings and reviews were left by customers in total in all the connected directories.
We help you improve your profile by suggesting fields which have not been filled out by searching on all directories. Here you can check whether suggestions exist or not for the location and then be redirected to choose which ones are the best or simply keep the field empty.
This will show any labels that have been created for this location for internal sorting and grouping purposes.
The date when each location was synced with the directories is displayed here.