Revenue unlocked for our customers
Always FreeGet a free website SEO auditScore my rankings

What is a Backlink?

A backlink is a link on one website that points to another website. When you click on the link, it takes you to the other site. For example, if Site A links to Site B and both sites have great, unique and relevant content, then Site B may rank higher in Google’s index than Sites C and D which don’t have any links pointing at them from high-quality sites like Site A.

Google (and other search engines) use backlinks as a signal of content quality.

Image of what a backlink is.

Read more about backlinks here:

Was this article helpful?

Can't find what you're looking for?

No problem! Receive personalized support using the following methods.

Chat support

Mon-Fri 9AM-5PM EST

Phone support

Mon-Fri 9AM-5PM EST

Request a demo

We’ll respond in 1-2 business days


Book a free
SEO consultation

You will be able to pick your preferred date and time on the next screen.