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What is a Backlink?

What is a Backlink?

A backlink is a link on one website that points to another website. When you click on the link, it takes you to the other site. For example, if Site A links to Site B and both sites have great, unique and relevant content, then Site B may rank higher in Google’s index than Sites C and D which don’t have any links pointing at them from high-quality sites like Site A.

Google (and other search engines) use backlinks as a signal of content quality. Take a look at what Duck-Duck-Go says about the importance of backlinks in search engine rankings:

What is a Backlink? 1

Read more about backlinks here:

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