Content is the foundation of an SEO campaign. To rank in search engines, you need to publish content that is catered to your audience on a consistent basis. Without content, search engines won’t understand your site and rank it accordingly.
Search engines want to show people what they are looking for when they type in keywords. To help search engines understand your website; product descriptions, service descriptions and blog posts should be written well. Detailing information from different angles or perspectives is also helpful. This helps provide search engines with a full picture of your site so that it will know which part of your website to use to answer the person’s question.