Marketing isn’t just about reaching people. Marketing—real marketing—is about moving people.
It’s not about pushing a product or service, it’s about pulling them in and delivering value. At the end of the day, the brand they remember is the brand they buy from.
If your words don’t captivate, they don’t convert. And if they don’t convert, they don’t matter.
I created this using the following eloquence formula I’ve built off time-tested, scientifically proven, psychologically based literary devices, and I call it:
🧲 The Magnetic Messaging Formula 🧲
Here's how The Magnetic Messaging Formula works:
- Conduplicatio to Hook Attention – Conduplicatio is the repetition of a key word or phrase from the previous sentence to maintain focus and drive momentum. It creates a natural flow that keeps readers engaged. (Example: “Marketing is about impact. Impact that lingers, impact that lasts, impact that turns prospects into buyers.”)
- Diacope to Emphasize Emotion – Diacope is the repetition of a word or phrase with a brief interruption, reinforcing an idea with rhythmic intensity. It’s powerful, memorable, and emotionally compelling. (Example: “Success—real success—comes from strategy, not guesswork.”)
- Antimetabole to Sharpen the Message – Antimetabole is the reversal of words or phrases in a mirrored structure, making statements punchy and thought-provoking. (Example: “You don’t build a brand to get customers. You get customers to build a brand.”)
- Epiphonema to Deliver the Final Blow – Epiphonema is a striking, concluding statement that summarizes everything in a way that resonates deeply. It leaves no room for doubt—it makes your point unforgettable. (Example: “At the end of the day, marketing isn’t about what you sell—it’s about what they remember.”)
How These Devices Work Together
Conduplicatio ensures each idea flows into the next, keeping the reader locked in. Diacope amplifies emotional weight, making key ideas impossible to ignore. Antimetabole sharpens the argument, ensuring contrast and clarity. Epiphonema delivers the knockout punch, leaving the audience with a lasting impression.
Use this formula in your favorite AI tool to either create new copy, or, my favorite thing to do, take current sales copy from anywhere on your website and revamp it with this formula.
Example prompt;
Please rephrase the following content [paste your content here] using Conduplicatio with a seamless transition that reinforces the key message in the first sentence, followed by Diacope with a rhythmic emphasis that heightens impact in the second sentence, then Antimetabole with a mirrored contrast to make the statement unforgettable in the third sentence, and Epiphonema with a conclusive, striking final line that cements the takeaway in the fourth sentence.
