Speak to stand out with words that connect. Create copy that clicks with your readers and sticks in their minds.
Your marketing message needs:
- Words that grip attention instantly
- Stories that keep people reading
- Simple truths that drive action
- Real results you can measure
We write to win. We write to move people. We write to turn readers into customers. We write to build lasting connections.
That’s why mastering these timeless patterns matters more than ever. In a world of endless noise, it’s not about shouting louder – it’s about speaking clearer, connecting deeper, and converting better.
The Structured Impact Flow Formula:
Consonance to grab attention, Enumeratio second to clarify, Anaphora to build momentum, and Epicrisis judging to close.
The Structured Impact Flow’s Rhetorical Devices Broken Down:
1. Consonance to Catch Attention – Use repeating consonant sounds to create a pleasing pattern that hooks attention right away (“Clear, compelling copy clicks with customers”)
2. Enumeratio to Build Understanding – Break down your main idea into clear, specific parts that stack value and show the full picture of what you’re offering
3. Anaphora to Create Rhythm – Start several sentences with the same words to build a natural momentum that pulls readers through your message
4. Epicrisis to Drive It Home – Close with your honest perspective on why this matters, connecting all the points into one clear takeaway that moves people to act
These four devices work together like building blocks – first grabbing attention, then explaining clearly, building momentum, and finally delivering that “aha” moment that drives action.
