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Rodrigo mendieta

Rodrigo Mendieta

SEO Specialist

Meet Rodrigo, an SEO specialist at Direction with a knack for blending strategy, structure, and collaboration to drive exceptional results. With extensive experience in SEO, Rodrigo excels in crafting on-page and off-page strategies that propel businesses forward. Known for his warm communication style and problem-solving mindset, he creates harmonious, productive environments that foster teamwork and success.

Meet Rodrigo

Rodrigo’s journey into SEO began with a curiosity about digital marketing and a passion for helping others succeed. With a background in Industrial Engineering, his sharp eye for detail and problem-solving skills made SEO a natural fit, sparking a lasting passion for the field.

Rodrigo has held roles as an SEO Specialist, Senior SEO Specialist, SEO Content Editor, and SEO Manager. He has led teams managing websites across industries—including Healthcare, HVAC, plumbing, landscaping, and roofing. His expertise spans on-page SEO, covering content strategy, keyword research, and technical audits, as well as off-page SEO, focusing on Google Business Profile optimization and citation audits. Rodrigo is dedicated to staying ahead of industry trends, continuously refining strategies to deliver measurable results for clients.

What's Rodrigo doing after work?

Rodrigo stays active by playing padel and pickleball or catching a soccer game—either live or on TV. He’s passionate about traveling, exploring new places, and giving back through community work, which he finds especially rewarding. When it’s time to unwind, he enjoys movies, relaxing with his dogs, and spending time with family.

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