Is your business making the front page of Google search results? Do you need to find ways to make your business more visible online?
Every day, consumers initiate more than 3.5 billion web searches on Google. If your business isn’t on the front page of search results, it’s unlikely that potential customers will see you.
So what’s the best path toward brand visibility? How can you take your website to the next level and find your customers in a bustling retail marketplace?
Even if you’re not familiar with SEO, this article’s for you. We’ll give you the inside scoop on getting your website revamped by an SEO agency, and the right one.
1. Increase of Brand Awareness
SEO, also known as search engine optimization, is the process of making your website Google-friendly. There are many other search engines out there. But, since Google is the most popular of them all, we apply greater focus there.
When a potential customer searches for your product or service, they use keywords (search terms). They might search for “tax attorneys near me” or “home renovation contractor.”
Why SEO is important is that if your website shows up for the keywords your target customer searches, you get found.
The more customers who see a link to your website, the more business you’ll garner.
SEO may seem complicated, and it is. But it’s mostly about matching the content on your site to what your clients are searching for and making them happy enough to call, email or buy.
2. Drive Targeted Traffic to Your Website
The great thing about SEO is that you don’t have to do it yourself. You can and should outsource your SEO to an agency. That way, you have a team of people who work on this day in and day out, helping you fix up and boost your website.
One of the benefits of SEO is that it generates a lot of passive traffic. That means that you’ll be attracting customers to your website via blogs, links to relevant sites, and mobile-friendly design.
In general, you’re looking to improve your website’s relevance to your customers. If you can get other websites to link to yours, that will raise your “authority” quotient and help you rise in Google search rankings.
If you’ve tried doing SEO on your own, you know that generating backlinks can be tedious, if you were even able to get any at all. SEO agencies typically have dozens of business connections that are ready and willing to link to your page if the quality and relevance is right.
If you’re spending more than five hours per week doing your own SEO, you might want to consider outsourcing so you can focus on other aspects of your business and growing it.
3. Improve Your UX Quotient
Although you may not have heard of UX, it’s vital for your success. UX stands for “user experience,” and it’s one of the most compelling reasons to hire an SEO agency.
Your website might need a bit of reorganization to be more user-friendly. You might ask the SEO agency to design a new logo or to change the color scheme on your website.
You might also need to upgrade your mobile site. In the next few years, the number of smartphones will increase from 4 billion to 6 billion worldwide.
The market for apps alone is worth almost $75 billion, and about 60% of all customer searches start on mobile devices.
If you can guarantee your customers positive mobile shopping experiences, you can position yourself as a leader in your industry.
There is a wide range of services that SEO agencies can provide including social media management, UX, and mobile optimization.
4. Save Money on Training
One of the best reasons to outsource search engine optimization is that you’ll save money. If you hire a full-time SEO person, you could be spending as much as $100,000 per year after benefits.
Nowadays, a marketing person has to do it all. They have to know about SEO, UX, digital marketing and advertising, and more.
Finding one person who’s an expert in all those fields can be tough. If you outsource, however, you’ll have access to a stable of experts who specialize in SEO and growth marketing.
SEO agencies typically charge a flat fee per month, depending upon which package you select. You don’t have to worry about providing benefits or doing the training in-house.
You might only need SEO services for a few months. Look for an SEO agency that can provide you with short-term engagement options. Here at Direction Inc., all of our SEO contracts are month-to-month.
Provide Thought Leadership
There are several reasons why SEO is vital for businesses: streamlining the user experience, reflecting and responding to common search terms, and providing relevant blogs to your customers.
What SEO agencies can do for your blog is two-fold. First, they can include keywords that match your customers’ searches. This causes Google to rank your website higher in its search results.
Second, they can provide quality “top-of-funnel” material that educates and enlightens your customers.
If you can get potential customers engaged with your blog, you have a better chance of getting them to schedule an appointment or buy your products.
The main takeaway here is that you don’t have to do this by yourself. An SEO agency will write blogs, e-books, email campaigns, and online ads.
They can also monitor the success of your branding campaigns with a range of tools (which are pretty costly if you were only to be using it for yourself), adjusting your website to reflect the most commonly used keywords.
Business owners don’t always have time to do A/B testing and create content: that’s what an agency is good for. That’s what we’re here for.
Pro Tips on Choosing an SEO Agency
The thing to remember when you choose your SEO agency is that you don’t have to stick to local companies. If you find an agency that’s located in a larger city, you can contract with them for your SEO services.
Look for an SEO agency that has a track record of increasing website traffic and driving sales. They should be able to give you hard data as well as customer testimonials.
If you’re unsure where to start looking for an agency, talk to your colleagues. Is there a particular website that stands out to you? Do you have a favorite blog?
We work with businesses to help them make more money through SEO. We’re the most aggressive you’ll find when it comes to improving your organic rankings, UX, and content marketing strategy.
To get started, give us a quick call or reach out to us. We’re looking forward to working with you!
President, Direction Inc.