Discover The Data Behind The Power of Search
By the end of 2020, companies will spend an average of $79.27 billion on SEO.
If you’re not making SEO a focal point of your overall marketing strategy, then the harsh reality is that you’re likely already far behind your competitors. SEO is no longer an option for companies who want to increase their revenue and make it to the top of search engine results — it’s a requirement.
However, if you still find yourself asking, “Does my business need SEO?” then you’ve come to the right place.
Seven Reasons SEO is a Marketing Strategy You Can’t Ignore
Consider this your quick and easy guide to some of the most essential reasons why your business needs SEO. Once you see the data, we’ll also fill you in on how to get the top search engine optimization services for your brand.
1. SEO Places Your Website in Front of Your Target Market
The first entry on our list of reasons why your company needs to be working on its SEO just so happens to also be the simplest reason.
Having a strong SEO strategy means that your website, blog posts, product pages, and other digital content will show up in the search engine results for the people who are most likely to buy a product, make an appointment, or take an action on your website. Conversions.
SEO helps to connect consumers who are actively looking for what your company offers (through the keywords they type in on search engines) to your website. These customers also convert better for sales teams than any other available form of marketing.
SEO helps everyone win.
You get a sale, and the customer gets exactly what they’re’ looking for.
2. SEO Helps Tap into the Power of Your Local Market
This is especially true if you’re a service-based business. Great examples are legal professionals, doctors, businesses who sell products from a storefront and more.
Chances are, for a business who has a location that receives foot traffic, the majority of your market is made up of local consumers and not-so-much online sales.
In fact, tapping into and getting more out of your local market is a huge part of why a business needs SEO services.
According to a recent study by Google, over 3/4 of consumers who conduct a local search on a mobile device end up visiting that business within 24 hours — and 28% of them make immediate purchases.
That same study showed that over 30% of searches relate to location in some way.
Just think about it; how many times have you Googled a local business over just the past week?
If you want to beat out local competitors, increase your conversions, and make a splash in your local market, you simply can’t do it without a local SEO strategy.
3. SEO Increases Brand Authority & Recognition
With a focus on SEO and building your reputation online, you are set up for success.
If you want customers to see your logo, products/services, company colors, and even your motto and recognize it as a part of your brand right away, the proper SEO strategy can help to make that happen.
But it’s not just about building brand recognition — it’s also about creating a sense of trust between your brand and your consumers by positioning yourself as an expert and authority.
When your website, blog posts, and other digital content consistently ranks high in search engine rankings, consumers will see you as a trusted, superior source — and will choose to work with you over your competitors as a result.
5. Content Solidifies Authority
A business needs SEO because, unlike so many other kinds of marketing strategies today, it provides you with an incredible variety of content options.
See, SEO isn’t just about blogging or making a post on social media (although of course, those are certainly aspects of it.)
SEO means optimizing your content for voice search, making a mobile-friendly website, creating a seamless website design, creating a strong linking strategy, writing guest posts, creating a tutorial for your site visitors, and countless other tactics.
It’s much easier to keep your SEO strategy fresh, new, and above all, engaging, when you have this many options.
6. SEO Provides Greater Insights Into Your Target Audience
SEO isn’t just about reaching more potential customers — it’s also about understanding their pain points, their interests, their needs, and even their general demographics.
SEO provides you with tons of quantifiable data that can help you to make more effective marketing campaigns in the future and form a stronger, lasting connection with your market.
You might be surprised to learn that your actual market is quite different from the people you perceived were buying your products/booking your services.
Knowing invaluable information like this and other data points helps you learn when to post, which platforms to use, the kind of content your market is interested in, who is clicking and sharing your posts, lets you identify weak points in your strategy, and much more.
7. SEO is the Most Cost-Effective Form of Marketing
Perhaps the most important reason why your business needs SEO?
Because it’s one of the most cost-effective forms of marketing.
With proper SEO, your website attracts and keeps people on your website, which, in turn, has a direct correlation with profit.
It doesn’t cost you anything to write your own blog post, claim and fill out your business listings, or even to write guest posts for authoritative industry sites/journals. And even if you do decide to work with a professional SEO agency — and you should — you’ll still end up getting an incredible ROI on the SEO investments you make.
Plus, because it’s a long-term marketing strategy and not a “trend,” you can continually tweak and update your SEO strategy as opposed to starting from scratch on your entire marketing strategy every few months.
See? Your Business Needs SEO.
Now that this list of the top reasons why your business needs SEO has provided you with insights into the benefits, it’s time to start working with an expert SEO agency.
Whether you need assistance with website design, local or even national SEO, our team can help make it happen for you.
We invite you to take a look at our portfolio to learn more about what we can create for you.
Then, contact us to get started on developing a unique, impactful, and results-driven SEO strategy for your company.
President, Direction Inc.