Utilizing Social Media For Your Business in 2018
Ads on Twitter.
Use them. First of all, Twitter allows you to use targeted keywords to find your audience. Then, if you pay to promote those tweets, even slightly, you have a much higher chance of interacting with said audience and being featured. Facebook does not allow you to be this specific with your topics.
Similarly, with social marketing ads, you can target every user who follows an individual account. Using analytics, you can download a list of everyone who follows a Twitter account and create your list to target with your ads.
It’s 2018, and social media platforms are growing faster than ever. But which ones are worth your time? Social media is a cornerstone of modern marketing.
“Even though social platforms have a significant impact on the personal lives of many people, when professionally done presents a highly profitable opportunity for businesses.” Says the manager of Fort Lauderdale Social Media Marketing at C & I studios.
As a business owner, you want to become successful in the long run…right?
Success meaning sales, expansion, and the amount of revenue being generated. But, how’s that going to happen if nobody knows you are or what services you provide?
To make sure you survive in this competitive marketplace, you always need to be on the lookout for new ways to expand your business. Social Media Marketing is the most efficient way. Especially in 2018.
The current generation is growing rapidly, in turn growing social media platforms to numbers never seen before. I’ll be blunt, not having an active presence on social media is detrimental for your business.
Not being on social media first off keeps you in the dark of all the latest trends making the rounds. And second off – your competitors are using it. So if you aren’t – you are not able to see what your competitors are actively doing to promote themselves.
Not only does social media help you develop your brand and interact with your customers, but it also drives traffic to your site, benefiting your overall SEO.
Here are some facts about social media you should be aware of right now:
Pinterest can be a vital part of your strategy.
It’s time to diversify beyond the standard Facebook and Twitter approach.
Pinterest is regularly updating and adapting to its users. Last year, we saw additions aimed at online shoppers that boosted sales and helped brands reach their target audience.
Pins continue to generate traffic to your site long after Facebook posts and Tweets are long gone. This is because pins have an average half-life of 151,200 minutes as opposed to Facebook and Twitter’s 90 and 24 minutes, respectively.
Stand out on Instagram.
Stay on message and engage with your audience.
Odds are, your business is superb at one thing, and that’s the message you should be sending on Instagram – visually.
If you’re a bakery, this does not mean you can only show pictures of perfectly completed cakes every day. Sure, showcase your favorite work, but give consumers a glimpse of your process, the stirring, the decorating, etc. Do you make an effort to use locally sourced ingredients? – show that, and engage with other brands in the process.
Speaking of engaging, make it a two-way conversation with your audience. Give them a hashtag, and ask them to tag pictures of your cakes and where they appear on those special days – weddings, birthdays, what have you.
FedEx and Starbucks are two big names who succeed at this.
The big Facebook Live… craze?
One of the simpler and more useful features recently added to Facebook Live is the ability to “pin” favorite comments to the bottom of your live broadcast.
Pretty self-explanatory, but it’s interesting to see how various live broadcasters use this feature.
It was only a matter of time before this came about: Facebook Pages (usually public figures) with more than 5,000 followers will now have access to metrics regarding their live (and uploaded) videos. Metrics will include:
-Total number of views
-Total minutes watched
-Overall engagement (reactions, comments, shares)
Now that everyone will be able to go live via the web browser on their desktop or laptop, instead of strictly via the mobile app – the opportunity to get your businesses name, promotions and more is here – should you take it?
Yes and no. From what I’ve seen, the only people pushing Facebook Live are marketers trying to make money. I’ve been slammed with “Learn how to use Facebook Live and make tons of money” ads.
Yes, businesses who use it usually see an ROI. But you have to consider the following:
- Most people won’t watch a video unless they’re looking for that video specifically
- Most people on Facebook are on their phones, checking in between work breaks and such.
So, in my opinion – grabbing someone’s attention in 2 seconds with an awesome picture and ad copy providing real value is invaluable. If you’re going to utilize Facebook Live, don’t ignore everything else. As it’s still new – a lot is still developing with statistics.
One new thing that is pretty neat is the role of Live Contributors. This has been added/created in response to an issue that pages were running into when only page admins were able to use Facebook Live. Therefore users were forced to add admins (somewhat) unnecessarily so they could contribute. Now, a Page Admin can just assign people as a Live Contributor so they can broadcast on the pages behalf.
Vine is …dead? Sort of.
Shortly after being acquired by Twitter, Vine began succumbing to competition and facing the challenge of trying to add new users consistently.
As of January 17th, 2016, the social network of Vine no longer exists. Instead, Vine is now strictly a camera app. It will still allow users to record the same looping videos as before, but now the options will be to post directly to Twitter or save to camera roll. This way, the diehard Vine community won’t lose their ability to make their viral worthy videos but will have to share them differently.
Now we’re going to delve into a few significant benefits in using these social media platforms:
Drive targeted traffic to your business
In the world of digital marketing, one of the most important things is driving traffic to your website. With new developments such as Facebook pixels, you’re now able to target people who are interested in your products or services, cool huh? So, with the proper set of targeting techniques and appropriate research conducted, it’s possible to drive highly targeted traffic and conversions, or more money for your business. Social media also allows re-targeting of customers. If someone clicks on your Facebook post, there are methods to have more of your posts show up for them on a regular basis, opposed to people who just scroll by. If someone needs your service a week from now, Facebook will ensure they don’t forget to use you.
Boost your site’s SEO
SEO and the aspects entailed are considered to be the most useful techniques for increasing income for almost any business. With the help of a killer content strategy for SEO, you’ll be able to win some of the top spots in the search engine rankings. Social media drives traffic to your website and boosts brand awareness. Also, when you use social media, search engines read it as social signals – which is one of the largest growing factors in the ranking of a website in 2017.
Build real relationships
Social media builds your reputation and brand loyalty. Every opportunity to increase your visibility is crucial. It gives people the opportunity to communicate with your business and create trust. This leads to the creation of lifetime clients. Increased client communication with and about your business shows others that clients are happy with your services; therefore leading more people to choose you. Social media marketing also allows your business to build quality relationships with the customers. Thus increasing word-of-mouth, referrals, repeat customers and more.
Become the Authority
Having an active social media presence relays to consumers that you are the expert in your field, especially if you are more active on social media than your competition.
Social media is the best way to advertise any specials you have going on. People will share the post or re-tweet the post to help others. This also helps your ranking in search engines. There was a study which showed that businesses using Facebook ads receive on average 70% more clients than those who don’t.
Small tips & tricks you might not already know:
You can reorder the sections on your business page. To do this, hover your mouse over the section header until a small pencil appears, and click “Manage Sections.” Take control over the order your customers see information about your business and help direct them to the best ways to interact with you.
Hashtag research tools like Hashtangify.me and Twazzup allow you to research Twitter hashtags, which influencers are using it, and even see which accounts that you already follow are using it.
The Tweet activity dashboard – free access for (almost) everyone to analytics and data about your activity, followers, engagement and more.
Turn on post notifications for specific Instagram users. Easily keep up to date with what and when a top profile is posting. Important for staying on top of what your partners, collaborators, and even competition are up to.
While you’re at it, set up Google Alerts for top influencers and hashtags that relate to your field, and you will always be caught up on any breaking news in the industry. (We recommend getting these alerts once a day.)
See which specific Pinterest users are pinning for your website. Paste this link into your address bar: http://www.pinterest.com/source/yourwebsite.com/ and change “yourwebsite.com” to your website’s address.
So, why aren’t all businesses taking advantage of this opportunity?
Business owners are already busy running their business! Social Media Marketing is a full-time job, especially if you aren’t familiar with one or all of the platforms available. The good news is that it can all be done for you, with a significant return on investment.
So no need to stress about this – if you don’t like social media, aren’t familiar with it, or are just too busy already running your company, we have headache-free social media packages for whatever your budget may be.
Overall, remember that social media is made for people to connect. You want to build a following through engaging with your audience and providing value. Don’t be that company that just throws around ads. Stand out by being a real person. Instead of your company logo on your profile picture – have that of your team, you and your employees. Look, act and be real, friendly, funny and anything else that makes people feel good.
President, Direction Inc.