Welcome to the veracity, the truth, and turning chapter on technology which has no end in sight.
Opportunities online are expanding, and the big question remains in whether or not you will plant the evergreens.
Evergreen? We’ll tell you what this means and why it is so important shortly, but first, take some time to ask yourself this question:
What if your company was already lightyears behind the competition?
Search Engine Optimization (SEO) is the best way to find and engage with your target audience. But SEO can be so confusing that many companies don’t know where to start.
Wondering why you need to start SEO before it’s too late? Keep reading to learn the answer!
SEO is Engaging and Evergreen
We’ll start with the bad news: SEO isn’t a bunch of magic words. You’ll never find the words that are “just right” to make your customer base explode overnight.
Here’s the good news: the best SEO comes in the form of solid content. Not just words though – multiple types of content such as infographics and videos work spectacularly well. Put all this together and realize the positive effect on customer engagement that will impact and uplift your entire company.
For example, let’s say you create some very solid content for your specific demographic. You start out by driving more customers to your webpage. But you can also link to this awesome content on your social media platforms as well.
Content should not just be engaging. It should be evergreen. This is the topic just talked about, and you may be imagining a towering tree with overarching branches, and strong roots seeped deep into the earth’s core.
What knowledge can you contribute to the world? Can you contribute to a topic that withstands time, and plants interest in the mind?
Evergreen content is what your competitors are building now online. It’s time for you to jump on the train and plant your roots in the textbook that is the go-to for modern knowledge: Google.
In this way, a new focus on SEO helps revolutionize your entire marketing effort. This will pay many dividends to the company over time.
Highlight Recent Information
Want a free SEO tip? Customers love numbers. This is why the most engaging articles focus on specific years or even “Top 10” style lists.
It’s easy enough to update old content to reflect such enticing numbers (more on that in a bit). Along the way, you get a great chance to establish your company as a modern thought leader in your field.
For example, imagine you find two articles when searching for blender reviews. One link is titled “Best Blenders” and the other is “Best Blenders of 2019.”
Consumers automatically click on the article with the year because they want the most recent info. By overhauling your website, you can instantly establish yourself as more modern and credible than your competition.
It is important to mix these up-to-date concepts with concepts that never go out of style. The best way to do this is by telling your story, watering your evergreen tree.
Make sure to write about big ideas that never go out of date as well (evergreen). For example, write an article about where the idea for a blender came from, “The History of the Blender and its Immersion into the Vegan Era.”
This type of article provides in-depth knowledge about ideas and inventions that intrigues your audience while offering them a hip vegan recipe that they can try at home with their new blender!
Blend deep roots with new ideas, and keep mixing it up!
Find New Keywords, Find New Business Opportunities
Sometimes, companies hold off on embracing SEO because they think the whole process is difficult and mysterious. Mwahaha, the truth is not so peculiar and it’s very easy for even SEO newbies to find exciting new keywords to use.
For example, much of SEO research is reactive in nature. You basically find what people are searching for and integrate that into your content, your experiences, and your ideas!
There are specialized tools that can help you research trending keywords. One of our favorite examples is the Google Trends tool.
However, your research can be much more informal. You might even just find an appropriate subreddit and see what users are saying about these topics and go from there.
The key is to have a conversation about the whole interface, and allow your unique experience in life to give it an edge.
It’s Essential to Stay Up-to-Date
When it comes to your business, ROI is king. Why reinvent the wheel if the car isn’t going to roll any more smoothly?
This is why we love updating existing websites with an SEO focus. In terms of marketing, the ROI on this approach is unbelievable!
It takes no time at all to update titles and add make sure they have the most recent info. Similarly, it’s a breeze to add new keywords to old articles so that they are fresh and relevant once again. Keep that wheel spinning.
Every SEO renovation is a chance to bring in more and more visitors to your site. And when the smoke clears, the mirror will reflect your business as the consumer choice over your competition.
Better Company Focus
So far, we have focused on SEO and its ability to lure more visitors to your corner of the internet. But did you know that better SEO can lead to a better company and a better product?
As we said, most SEO research is reactive because you are uncovering what your customers are searching for. But this also gives you a killer opportunity to fine-tune your products and services.
Again, you don’t have to be an SEO genius to take advantage of such an opportunity. You are simply finding out what customers want and then providing it; it’s that simple!
In the longterm, this also gives you a chance to better align your sales and marketing divisions. The result is a more efficient and streamlined company.
Just imagine what your marketing team can do once they know the average age group, questions, and concerns revolving around your product.
Inspiration From the Competition
When you start SEO, you become a modern kind of writer. But such modern writers can benefit from the advice of famous writer T.S. Eliot. And Eliot famously declared that “good writers borrow, great writers steal.”
This is important because you can actually steal some great SEO ideas. And not just from anyone: you can steal them from the competition!
Don’t think of this as a bad thing, every invention, and innovation known to mankind has been built atop what we already know- it’s how we grow.
By using SEO tools like SEMRush, you can see which keywords the competition ranks for. Next, find the keywords relevant to your own company and start creating content around it.
This technique is a marketing “two for one.” You can effectively poach some clients from your competition while also saving a ton of research time.
After all, you already know what your demographics are searching for, it’s time to plant some seeds.
Change in Company Culture
Earlier, we talked about how embracing SEO can change how you approach sales and marketing. But in a broader sense, it represents a chance to completely change your company culture.
For example, the best SEO is data-driven. Once you start SEO in a big way, it’s just a small jump to fully embracing analytics and a more data-driven corporate culture.
Your SEO overhaul will eventually extend to a website overhaul. If you haven’t already, the company will start taking an interest in things like responsive design and bounce rates.
Finally, ongoing SEO and analytics will create a culture of ongoing company improvement, and enjoyment in doing so. You will find room for improvement each and every month. And everyone from management on down will rejoice at the opportunity to create a more accessible, profitable, and dynamic business.
And there you have it, the cold, hard, and wonderful veracity of SEO.
Can you wait? NO.
Why You Need to Start SEO: The Bottom Line
Now you know why’s it so important to start SEO as soon as possible. But do you know which company can help you get the ball rolling?
We specialize in helping businesses with marketing, web design, and SEO. With our help, you can leave the competition far in your rearview mirror.
To see how we can help your company step into the 21st century, reach out and contact us today!
Sarah is a content marketing expert at Direction Inc., with experience also in search engine optimization and web design.