Tips for Building a Successful Brand Awareness Campaign

brand awareness campaign
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    What do people say about your brand? Not much? Then your audience needs a heavy dose of brand awareness. Your can fix this little business challenge by rolling out a high-impact brand awareness campaign. According to FitSmallBusiness, it takes five to seven impressions for customers to even start recognizing your brand. A bland brand that falls into the background just won’t do.

    Instead, you need an eye-catching, impressionable brand that makes an impact on your customers. Gives your audience a WOW. Hit their unconscious with colors and imagery that flows through their mind long after being seen. If you can do that, people start recognizing your company—and they remember it, too. That is the goal, the golden key to catching the waves which float atop the internet sea.

    With a strategic digital advertising agency on your team, you can build a strong, cohesive brand. Then, your agency can use their know-how to give your brand a boost. As a result, you can increase brand recognition and loyalty, which leads to customer retention and boosts in revenue!

    Holdup. They don’t love you like I love you. Thanks, Beyoncé but what’s the hold up? Let’s explore how to make your audience love you, because you love your business! Here are 10 reasons to outsource your brand awareness campaign to an agency, and go viral.

    Man doing research for brand awareness campaign

    1. Reach with Research

    An agency could develop a super strong brand for you—but it won’t matter much if that brand doesn’t speak to your customers. The question here is do you really know your audience? With insight into your target audience and industry-specific research, your digital advertising agency can develop a brand awareness strategy that speaks to your customers.

    In quite literal terms they use programs like SEMrush and Google Analytics to track who visits your website, and social feeds. Who hungers for your products? A great digital marketing agency can track that in real time, pinpoint the age, gender, time of day, and place of search when someone hits your webpage.

    When you outsource an agency for your marketing they don’t just guess who your audience is, they know. And it’s all backed up to specific data gathered from little google spiders that crawl all over your online presence. When you know the facts, you can use your brand to emotionally connect with what your customers care about most.

    This research will help your agency develop a buyer’s persona (or numerous ones). Each buyer’s persona pinpoints specific demographic details and behavioral traits. This includes age, gender, household income, buying habits, and a lot more.

    With this research, your agency can increase brand awareness to each buyer by crafting specific messages. Hand-tailor your content to speak to these potential customers and influence their buying decisions. With an edge on the research behind your business the following strategies will be quite effective in raising brand awareness.

    Woman with thing behind her

    2. Start with a Story

    Are you too into yourself? We get it, your business and what you do is pretty hip. But according to this survey, 45 percent of people will decide to unfollow a brand if they post too much self-promotion. Creative marketing relies on storytelling to ensure potential customers care about your brand. It also tells customers you care about them.

    With a story, you can evoke an emotional response from your customers. Stories give customers something real that they can connect with. By using storytelling, you can humanize your brand to create that emotional connection, you are afterall marketing to humans on planet earth. What drives them, moves them, excites them, and resonates. Add depth to your brand with a narrative. Give your audience an authentic experience with your company, engage them. A digital advertising agency can help you craft a story that taps into a customer’s emotions and gives your brand awareness campaign a heartfelt boost.

    Soccer goalie getting a goal scored on him

    3. Score a Goal

    You can’t really determine if a brand awareness strategy is working without benchmarks to measure your success. Before a digital advertising agency starts implementing your brand awareness campaign, it’s important to set your goals.

    What are your competitors doing that makes them stand out ahead of you?

    Goal: Break the waters.

    Are you trying to increase sales or generate more website traffic?

    Goal: Increase revenue.

    Maybe you’re more concerned about reaching new customers—or retaining loyal ones.

    Goal: Retention.

    Regardless of what your goals are, they can help you measure success while helping your agency pinpoint where to make improvements. Goals are a great way to determine the brand awareness strategy that’s most likely to make an impact.

    Goal: Dominate your market.

    Speak with your advertising agency about what you’re trying to accomplish. Next, determine your advertising budget. These two go hand-in-hand. Once you set your goals and budget, your digital advertising agency can get to work!

    A guy on a business call about a Brand Awareness Campaign

    4. Speak Up

    Remember how we talked about making five to seven impressions just to get started with customer recognition? It takes time before customers actually begin recognizing your brand on sight. That means your audience needs to interact with and experience your brand as often as possible. It’s also essential that your brand remains consistent. This way, customers won’t think they’re seeing a completely different company.

    Make sure that your brand remains consistent on different marketing channels including social media, your website, and print. To help your target audience gain more experience with your brand, start speaking up! Do you know where your audience spends most of their time? Engage them there.

    By outsourcing your brand awareness campaign, you can leverage the research from earlier to determine exactly where your customers are. Then, your digital advertising agency can start talking to and engaging your customers.

    Tips for Building a Successful Brand Awareness Campaign 1

    5. Capture with Content

    Capture the click. How do you get people to press the link that leads them to you? There are like a billion links in the Google sea.

    An important way to show off your brand and increase brand awareness is to put your brand out there for people to see. To build brand awareness, you need a content marketing strategy. Content marketing allows you to display your brand using various marketing channels- it blows you up on the internet. Through the use of blog posts, podcasts, social media posts, infographics, videos, tutorials…the list goes on.

    When content is done right, it lines up with search engine quieres. When content lines up with search engine quieres it leads your specific audience right to you. Can we say CLICK. Use an SEO strategy that helps customers find your business—and your content—online. Regardless of the content you chose, your brand should remain consistent across all marketing materials and channels.

    That way, anyone who sees your content knows which company to thank for the informative or engaging resources. When you utilize the resources available to your through outsourcing, someone who searches for your product or service finds your content and your website at the exact time of search. This allows you to leverage their current curiosity. Content helps you build brand awareness by putting your brand on the map. With an effective search engine optimization strategy, you can build and expand your brand. SEO is where it’s AT.

    Tips for Building a Successful Brand Awareness Campaign 2

    6. Reveal the Value

    What value do you provide? What problem needs to be fixed and how do you fix it? Targeting with value in mind increases your brand awareness campaign while helping customers recognize why they need your product or service. As your advertising agency develops your brand awareness strategy, they’ll consider your company’s value as a part of your brand. This value is meant to show customers how your company solves their problems and offers specific benefits. 

    When you target the questions people have, and the answers they are searching for, you stand out from the competition by providing customers with a wealth of knowledge that no one else can. Can we say VALUE. As part of your brand awareness strategy, your value gives customers a reason to care about and choose your company.

    Guy standing in front of curve

    7. Expand Outreach

    What’s all the yak about? Social media is one way to put your company out there and increase brand awareness. If that’s where your customers are, that’s where you need to hang out, too. Whether your target audience is on Facebook, Snapchat, Instagram, LinkedIn, or another platform, you have numerous opportunities to increase brand awareness through social media. It’s not enough to just post on these platforms, though. You also need to engage potential customers with your content. Your digital advertising agency will help you out by developing content that speaks to your specific audience.

    We are talking blogtent. Blogtent is vital for ranking. Your blog tells Google that you are the lead resource in your industry. Give consumers all the buzz about your business, answer their questions with a wealth of knowledge all while building brand awareness. When you put out good content people share. Your content hits the internet with a wave of pizzaz and educational resources that make you the best. Then the  followers will come, and connect you like a web across the internet to all their followers-expanding outreach.

    A bunch of graded content

    8. Score Shares

    Whether it’s on social media or your website, it’s important to make sharing content seamless. An agency can add features to your website that make it easy to share blog posts or quotes from your content to all social platforms. This way you only have to worry about one post, and the rest is automated. Thank you, technology. Developing influencers and brand ambassadors who can add credibility to your company, has never been easier.

    A bunch of graded content

    9. Kick Back Competitors

    Your brand awareness campaign can help you keep up with and beat out the competition. We are talking about market domination here. By focusing on your value and increasing your SEO, you can gain brand authority and credibility in your industry. As a result, people will CLICK and start to trust your company before anyone else.

    A bunch of graded content

    10. Know It & Own It

    Own your brand, know the ins and outs and be proud. With a smart, strategic marketing agency, you can develop a brand that speaks to your customers and reveals your company’s value. Your brand should stand out from the crowd, so you can stand out from the competition, too. A strong brand is more than just a logo and company name. It’s everything you are. That includes visual elements like a color scheme and symbology. It  includes your company’s voice, personality, values, and overall mission. That means marketing materials (your website, business cards, digital ads), pitches to potential clients—everything. Once you know your brand, you can OWN IT.

    Brand Consistency

    Knowing your brand is essential for making sure these brand awareness campaign strategies work. Otherwise, your brand will appear inconsistent across numerous marketing channels and cause a wave of confusion among your target audience. With brand consistency, however, you can increase brand awareness and make it easier for customers to recognize your company on sight. According to, brand consistency can actually increase revenue by 23 percent. With a distinct, familiar brand, you can boost your sales and help customers recognize your company, too.

    Hiring The Right Company Can Boost Your Brand Awareness

    With these 10 ways to boost your brand awareness campaign, you can attract new customers and retain existing ones. Boosting your brand also increases your brand recognition. That way, customers begin to recognize you as the go-to company in your industry. As your brand awareness and recognition improve, your brand authority and credibility will, too! Relying on a digital marketing agency means relying on hard facts, analytics, and data to boost your brand. It’s a bulletproof way to get to the top. Ready to boost your brand—and your company’s revenue? Contact us today to launch a powerful brand awareness campaign!

    About The Author:

    Chris Kirksey

    Chris Kirksey

    Chris Kirksey is the CEO of Direction, a digital marketing agency reflecting the culmination of a 15+ year obsession with digital marketing. It all started with an eBay business at 9 years old, then transitioning from domain investing and website building. After a 6-year US Army career leading intelligence collection teams both in the US and overseas, Chris now brings a sophisticated approach from cryptologic language and adversary data intelligence to digital marketing intelligence. His precision and planning of military campaigns, now reflected in digital marketing campaigns, have proven successful for clients in industries ranging from law firms to technology startups.