Did you know that two out of three internet users say that they prefer to consume online content that is well-designed.
Have you noticed that your website isn’t getting as much traffic as it used to?
Do you find that people are clicking away from your content almost as soon as they access it?
If you’re looking at your Analytics and you find that this is the case, you may need to rethink your approach to web design.
It’s easy to feel overwhelmed by the idea of figuring out how to design a website. You might not even be able to answer basic questions like “what is web design?”
Luckily, we’re here to help. Read on to learn nine essential tips everyone ought to know when it comes to high-quality web design.
1. Stay Above the Fold
When designing a website and figuring out where you should put important content, it’s best to keep it “above the fold.” You’ll find this piece of advice in just about any web design guide, and for good reason. It works, and people are much more likely to take note of relevant information when it’s positioned above the fold.
Research shows that people, on average, spend about 57 percent of their time on a website above the fold. They also spend 74 percent of their time on the first two screenfuls of information they encounter. Anything below that is much less likely to be seen.
Use the fold to your advantage and place your most essential pieces of information above it. Use clear headers and a visible call to action to help emphasis to users the importance of what they’re seeing.
2. Remember Hick’s Law
Hick’s Law states that when the number of choices a person has increased, so does the amount of time it takes for them to make a decision.
In short, don’t give your website viewers analysis paralysis. Give them fewer choices so they can make a decision faster.
There are a few different ways you can go about limiting the number of decisions your users have to make. Start by offering fewer menu options. Choose one call to action as well and, if you have a form that they have to fill out, keep that form as short and simple as possible.
3. Simplicity is Key
When it comes to website design, the old adage “less is more” definitely applies. In addition to limiting the number of decisions your visitors have to make, you also want to avoid overwhelming them with too much text, too many pictures, or too many videos.
If a ton of stuff pops up the second they access your website, this distracts them from carrying out the specific action you want them to take. They may even click away altogether.
4. Use Visual Cues
Utilize visual cues to help direct visitors to the areas of your site you want them to visit.
For example, if you want them to fill out a form or check out your online store, consider using arrows or images to direct them there. A picture of a person looking at the form or the button that directs them to your store can be very powerful.
5. Showcase Real People
Pictures can have a big impact on website visitors, especially when the pictures feature real people. Try to showcase images of yourself and your employees on your company website, rather than relying on stock photos. Using your actual workers will help people feel more connected to your business.
Be sure to leverage social proof when designing your website. Showcase reviews and testimonials from past customers who are satisfied with what you’ve done for them, and you’ll find that more people are inclined to stick around and consider trying out your products and/or services for themselves.
7. Choose the Right Colors
Color makes a big difference in the web design world (and in the design world, period). If you want people to have positive associations with your business, use colors that help to foster those associations.
For example, healthcare-related businesses also often use the color blue to establish trust and create a sense of calm. Wellness-focused businesses often use the color green to create connections to the earth and appeal to those who have a preference for things that are more natural.
8. Keep Your Copy Clear
The way you write your website copy (as well as the stylistic decisions you make with regards to that copy) can have a big impact on the impression people get when they visit your site.
For example, if your copy is written in huge blocks and in a tiny font, people are going to be much less likely to actually read what you have to say. Instead of making this mistake, utilize white space in your written copy, and choose a font type and size that’s clear and easy to read.
9. Don’t Be Afraid to Ask for Help
Last, but not least, don’t be afraid to reach out to a web design professional.
Designing a website is a huge undertaking, whether you’re updating an old design or creating something out of nothing. If you don’t have the time or skills necessary to tackle your website on your own, there’s no shame in asking someone else to help you.
A professional website designer will be able to get things done much faster than you could by yourself. They’ll also be able to answer important questions about the design process and ensure that you’re making decisions that are most likely to help you see the kinds of results you’re after.
Get Web Design Assistance Today
As you can see, there’s a lot to keep in mind when it comes to designing a website for your business. From the colors you use to the way you position your content, the elements of good website design can definitely be overwhelming.
Is the idea of the web design process causing you some unneeded stress? If so, don’t panic. You can still get a unique, attractive website with our help.
Contact us today at Direction Inc. to learn more about our web design services. It doesn’t matter if you have an old website that needs some revamping or if you want to create a brand new website from scratch. Either way, we’ve got the tools to help you succeed.